Sr Graphic Designer

BRANDING & IDENTITY DESIGNER
Origami Creative × Bloombox Brand Engineers
Location: Bengaluru / Hybrid
Experience: 5-7 years
Function: Branding, Identity & Creative Direction
ABOUT US
Origami Creative × Bloombox Brand Engineers is a founder-led brand strategy and creative ecosystem working across India and the Middle East.
We build brands from the inside out, combining brand strategy, positioning, naming, identity, communication, design and creative execution.
We work with ambitious businesses, founders and organisations across real estate, hospitality, consumer brands, B2B, technology, healthcare, retail and more.
We are looking for an Art Director who believes that great design is not decoration. It is a way of making a brand distinctive, meaningful and memorable.
THE ROLE
As an Art Director – Branding & Identity, you will work at the intersection of strategy, ideas and design.
You will be responsible for translating brand strategies and creative platforms into compelling visual identities and brand experiences.
You will work closely with brand strategists, creative directors, designers, copywriters and clients to develop ideas from the first thought to the final brand expression.
This is a role for someone who can think before they design.
WHAT YOU WILL DOBrand Identity
Develop distinctive visual identities for new and evolving brands.
Translate positioning, purpose, personality and brand strategy into visual expression.
Develop logo systems, typography, colour, imagery, graphic language and design principles.
Build cohesive identity systems rather than standalone logos.
Develop brand guidelines and visual identity frameworks.
Concept & Creative Direction
Generate strong visual concepts and creative territories.
Develop multiple creative routes from a strategic brief.
Create moodboards, visual narratives, references and design directions.
Present and articulate the thinking behind creative work.
Push ideas beyond predictable category conventions.
Brand Applications
Extend identities across digital, print, packaging, environments, social media, presentations and campaigns.
Ensure consistency without making the brand feel repetitive.
Work closely with designers and production partners to take concepts into execution.
Collaboration
Work closely with brand strategists to understand the why before the what.
Collaborate with copywriters, designers, motion designers, photographers and other specialists.
Participate in client presentations and creative reviews.
Mentor and guide junior designers where required.
Creative Thinking
Understand markets, categories, consumers and cultural contexts.
Identify opportunities for differentiation.
Challenge generic visual conventions.
Bring references from design, culture, architecture, fashion, technology, art and popular culture into the work.
WHAT WE ARE LOOKING FOR
You should be someone who:
Has a strong understanding of branding and identity design.
Can move comfortably between conceptual thinking and visual execution.
Has an excellent eye for typography, composition, colour, imagery and visual systems.
Can develop an idea rather than simply execute an existing brief.
Understands the difference between a logo and a brand identity.
Can explain the thinking behind design decisions.
Has strong presentation and storytelling skills.
Is comfortable working on multiple categories and different kinds of brands.
Is curious about business, culture and people, not just design.
Has a high bar for craft and detail.
YOUR TOOLKIT
Strong working knowledge of tools such as:
Adobe Creative Suite
Illustrator • Photoshop • InDesign
Knowledge of Figma, After Effects, AI-assisted creative tools or 3D tools is an advantage.
But more important than software expertise is your ability to think, conceptualise and create.
EXPERIENCE
5–7 years of relevant experience in:
Branding / Brand Identity
Design studios
Brand consultancies
Advertising agencies
Creative agencies
Experience working on brand identity, rebranding, hospitality, real estate, consumer, lifestyle or corporate brands will be valuable.
A strong portfolio is essential.
YOUR PORTFOLIO SHOULD SHOW
We are less interested in how many logos you have designed and more interested in how you think.
Your portfolio should demonstrate:
Strategic thinking → Concept → Visual idea → Identity system → Brand application
Show us the projects where you helped create the idea behind the brand, not just the final artwork.
WHAT YOU CAN EXPECT
Work on meaningful brands across diverse categories.
Exposure to the complete brand-building process.
Close collaboration with strategists and senior creative leadership.
Opportunities to participate in brand workshops and client presentations.
A culture that values ideas over hierarchy.
The opportunity to shape brands, not just produce design deliverables.
THE KIND OF PERSON WE WANT
Curious. Conceptual. Craft-driven. Commercially aware.
Someone who can look at a brief and ask:
“What should this brand stand for?” before asking:
“What should the logo look like?”
If that sounds like you, we'd like to see your work.
Apply with your CV + portfolio.

Work arrangement
No