PPC, Automation & Email Marketing Specialist (Remote)

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Company Description
Team-91 connects skilled professionals in India with international businesses, providing access to reliable, English-fluent talent for remote roles across multiple specialties.
Our client is a London-based B2B software and fintech marketing agency looking for a hands-on specialist to support paid advertising, email marketing and marketing automation.
Responsibilities
Manage and optimise PPC campaigns, primarily across Google Ads, including targeting, budgets, tracking and performance reporting.
Create and manage email campaigns, nurture sequences and automated workflows.
Build and maintain marketing automations using platforms such as HubSpot, ActiveCampaign, Zapier, Make or similar tools.
Monitor campaign performance and improve lead generation, conversion rates and campaign efficiency.
Use AI tools to streamline marketing workflows, research, reporting and campaign execution.
Qualifications
3+ years of relevant experience in PPC, email marketing and marketing automation.
Hands-on experience with Google Ads, email marketing platforms and automation tools.
Understanding of B2B lead generation, audience segmentation, conversion tracking and campaign analytics.
Familiarity with GA4, CRM platforms and marketing performance metrics.
Strong analytical and problem-solving skills, with the ability to work independently and execute campaigns end to end.
Bonus: Experience with B2B SaaS or fintech clients, LinkedIn Ads, HTML email templates, APIs or AI-powered workflows.

Work arrangement
Yes