MGR (BRANDS - CMU)

Level / Grade
L3
Job Role/ Function
Brand Management
Designation
Brand Manager
Educational Qualification
Necessary:
Graduate
Necessary:
MBA
Age
Minimum:
24 yrs
Maximum:
30 yrs
Experience
Minimum:
3 yrs
Maximum:
7 yrs
Industry Specifications:
Preferred Exposure:
Marketing, Brand Management
Reporting
Report to (Designation)
No. of Reportees
Direct Reporting
Category Manager
Indirect Reporting (if any)
NA
NA
Job Responsibilities
Brand Management
Understand the brand, brand positioning & attributes.
Plan & Execute the Marketing Plan
Plan & Execute Marketing Activation ATL/BTL
Own corporate marketing activities – Website, PR etc.
Digital marketing
Provide insightful market intelligence to partners- Communication agencies, BTL agencies, Media agencies & PR agencies
Plan, develop & rollout BTL activation in requirement with defined sales objective.
Brand Strategy
Participate in Business Plan development.
Envision & Create brand strategy document.
Create annual action plans using the full marketing mix to implement brand strategy.
Product & Brand Analysis
Develop & Evolve product insights for lead / lag markets
Analyses and use market and consumer researches to identify short and long term risks for the brand & develop actions to mitigate the identified risks.
Creates regular marketing reports.
Media Planning and Execution
Plan innovative BTL campaigns & champion deployment across country to solve business problems
Coordinate with the media agency for the execution of the media plans.
Key Deliverables
Market Share & volume growth
Brand Launch
Brand Campaigns
Drive traffic & conversion via digital media
BTL and Activations
Competencies
Technical/ Functional:
Both Conceptual & Practical understanding of Marketing / Brand Management having developed & successfully deployed few Brand campaigns
Understanding of how digital marketing works
Trade Marketing
High Analytical Skills.
Sales Process Understanding
Behavioral:
Align and motivate team for high performance
Collaborate across all interfaces
Uphold values; inculcate a culture of excellence
Generate ideas; solve problems creatively.
Champion improvements and positive change.
Develop and engage people.
Liasoning with all stake-holders specially sales team