Cross Border Tech Compliance Adviso

Role Description The Brand Strategy Director is a part-time hybrid role based in Abu Dhabi Emirate, United Arab Emirates, with flexibility for some work from home. This role leads the development and refinement of MPC’s brand strategy, defining the brand positioning, messaging, and value proposition for key stakeholders and markets. Day-to-day responsibilities include conducting market and competitor analysis, translating business objectives into brand initiatives, and creating frameworks that guide marketing, communications, and stakeholder engagement. The Brand Strategy Director collaborates with executive leadership, commercial teams, and external partners to ensure brand consistency across channels and touchpoints, and to measure the impact of brand activities on business performance. The role also involves preparing strategic presentations, facilitating workshops, and advising on brand-related decisions that support MPC’s long-term growth.
Qualifications
Strong Analytical Skills to interpret market data, customer insights, and performance metrics.
Proven experience in Strategic Planning and Business Strategy, ideally within industrial or B2B sectors.
Background in Consulting or Management Consulting, with the ability to advise senior stakeholders on brand and growth initiatives.
Demonstrated ability to lead cross-functional projects, influence decision-making, and manage multiple priorities in a hybrid work environment.
Excellent written and verbal communication skills in English; additional regional languages are an advantage.
Bachelor’s or Master’s degree in Business, Marketing, Communications, or a related field.
Experience in petrochemical, energy, or manufacturing industries is beneficial.
Comfort with data-driven decision-making and familiarity with brand measurement tools or frameworks.

Work arrangement
No