Email Copywriter / Retention Marketing Manager

HIRING: Email Copywriter (m/f/d) – Remote | DTC/eCom
We are eazyflows, a Klaviyo-focused email marketing agency serving DTC brands in the DACH region. We currently manage 6 active clients (Beauty, Haircare, Wellness, F&B, Fashion) and are scaling further. We’re hiring an Email Copywriter to build revenue with us.
Important about the setup: Our clients are German DTC brands, but you write the copy in English. The translation into German is done afterwards using Claude. Both versions (EN + DE) end up in the briefing document and directly in the respective ClickUp task – so no German required, but clean, high-converting English is a must.
This role owns the copy for our email programs across multiple clients in parallel: flows, campaigns, pop-ups. You don’t write pretty sentences – you write revenue.
The goal: every email that goes out is thought through strategically, aligned with the brand, and built for conversion. Flows run, campaigns perform, clients see the numbers in their Klaviyo dashboard.
You’ll work closely with the account managers, designers, and the tech team. You’re not a freelancer on the side – you’re part of the delivery team.
There are 3 things we’re looking for in this person:
Proven DTC/eCom email copy experience with numbers (open rate, CTR, revenue per send, flow revenue)
Agency experience or parallel work across multiple clients at the same time – you know the rhythm
Strategic thinking + speed: you don’t just write, you understand why an email works
Our vision: to become the go-to email marketing agency for scaling DTC brands in the DACH region and beyond. For that we need copy that makes the difference between “fine” and “oh wow, that was really strong” – and that’s where YOU come in.
RESPONSIBILITIES (What you do)
English flow copy for new client setups: 35 emails per full setup (Welcome, Abandoned Cart, Browse, Post-Purchase, Win-Back, Checkout, Site Abandonment, Shipping)
3 campaign emails per week per client across multiple parallel clients
Pop-up copy, A/B test variants, product launch sequences
Write copy and brief directly into the respective ClickUp task – every email has its own task, everything lives there
German translation happens afterwards via Claude; both versions (EN + DE) end up in the briefing document and in the ClickUp task
Alignment with brand voice, audience, offer – execute briefings cleanly
Collaboration with design + account management in ClickUp
Independent research on brand, product, audience – not everything pre-chewed
LOCATION
Remote, location-agnostic
Working hours agreed upfront with Marcel
RESULTS (What success looks like)
Flows and campaigns delivered on time in ClickUp, no missed deadlines
Copy matches brand voice (first-round approval by account manager in >80% of cases)
Measurable revenue contribution on the client side
Copy output: 35 flow emails per full setup + 3 campaigns/week/client reliably hit
REQUIREMENTS (Must-haves)
2+ years paid DTC/eCom email copy experience
Native or C1+ English (German not required – translation handled via Claude)
Klaviyo fluency (you know the logic, not just the word)
Proven results: open rates, CTRs, revenue per send, concrete flow revenue from real projects
Agency experience or proven parallel work across 3+ clients simultaneously
Uses Claude in daily workflow (not just ChatGPT) – we use it in the translation workflow too
Clean work in ClickUp (every email = its own task, brief + copy go directly there)
Available for weekly 1:1 with Marcel + team calls
NICE-TO-HAVES
Some German (to sanity-check translations – not required)
Experience in Beauty, Haircare, Wellness, F&B, Fashion
SMS copy experience
Figma literacy for alignment with design
COMPENSATION
Starting base: €1,500/month
Over the course of the collaboration we build an individual bonus model together that lets you earn up to 2x your base
Long-term role with growth path
AVAILABILITY / WORK STYLE
Full-time, remote
Expectation: reliable, async-first, Slack response time <4h during working hours
Start: ASAP
COMMUNICATION / TOOLS
Tools: Klaviyo, ClickUp, Slack, Google Drive, Figma, Claude
We value: speed, clarity, over-context instead of under-context
Rhythm: weekly 1:1 with Marcel, daily updates in the team channel
INTERESTED?
Please include:
3–5 examples of your best DTC/eCom email work (links or screenshots) – mix of flow + campaign
Concrete results: which brand, which flow/campaign, which metrics
Short: how many clients you currently handle in parallel + how many emails/week you realistically ship
Use the codeword FREIHEIT somewhere in your application – anyone who doesn’t won’t be read

Work arrangement
Yes