Ads Specialist

Experience: 2–4 Years | Full-Time
Key Responsibilities
Plan, execute, and optimize campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
Manage audience targeting, budgets, ad creatives, bidding strategies, and campaign performance.
Monitor KPIs such as CPC, CTR, CPL, conversions, and ROAS.
Coordinate with content, creative, and development teams for campaign requirements and timely execution.
Communicate campaign updates, performance insights, and challenges to management.
Prepare regular performance reports and recommend data-driven improvements.
Ensure accurate conversion tracking and campaign setup.
Required Skills
Hands-on experience with Meta Ads and Google Ads.
Must have a background in the travel and tourism industry, with experience running travel-related advertising campaigns.
Strong analytical, communication, and coordination skills.
Working knowledge of GA4, Google Tag Manager, and conversion tracking.
Ability to manage multiple campaigns, optimize performance, and meet deadlines.
Proactive approach to campaign optimization and problem-solving.

Work arrangement
No