Performance Marketing

Company Description Subyarth Craft Private Limited is a globally recognized e-commerce company specializing in crystal urns and a curated selection of unique, finely crafted products. Operating across major Amazon marketplaces in the USA, UK, Canada, Australia, and other regions, the company focuses on delivering high-quality items with distinctive design and craftsmanship. Its mission is to create meaningful products that connect with personal stories and special moments, blending traditional artistry with contemporary aesthetics. Product categories include urns, keepsakes, and other premium craft items tailored to the tastes of a diverse international customer base. Subyarth Craft values elegance, innovation, and long-term relationships with customers as part of its growing global community.
Role Description The Performance Marketing role at Subyarth Craft Private Limited is a full-time, on-site position based in Noida. The role involves planning, executing, and optimizing performance marketing campaigns across e-commerce platforms and digital channels to drive traffic, conversions, and revenue. Daily responsibilities include analyzing market trends, monitoring campaign performance, managing ad budgets, and preparing reports with actionable insights. The role also includes coordinating with sales, customer service, and product teams to align marketing strategies with business goals and customer needs. The Performance Marketing professional will be expected to test new channels, refine targeting, and continuously improve ROI through data-driven decisions.
Qualifications
Candidates should possess strong Marketing Strategy skills, including campaign planning, performance optimization, and digital marketing fundamentals.
Candidates should possess Market Research capabilities to analyze trends, competitors, and customer behavior for data-driven decision-making.
Candidates should possess effective Communication skills for collaborating with internal teams and presenting performance insights clearly.
Candidates should possess customer-focused skills in Sales and Customer Service to understand buyer journeys and support conversion and retention efforts.
Proficiency with performance marketing tools and platforms (e.g., Amazon advertising, Google Ads, Meta Ads) and analytics tools (e.g., Google Analytics, Excel) is beneficial.
A bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience, is preferred.
Strong numerical, analytical, and problem-solving skills, with the ability to work on-site in Noida and manage multiple campaigns simultaneously.

Work arrangement
No