Influencer Marketing Specialist

About the Role
You are a passionate influencer marketing professional who thrives on building strong creator relationships and delivering end-to-end campaigns. You’re resourceful, detail-oriented, and bring a strong network of influencers across categories and geographies. You understand the nuances of working with nano, micro, macro, and mega influencers, and can balance creativity with structured campaign execution. You respect timelines, are meticulous with budgets, and thrive in cross-team collaboration. Above all, you have a passion for storytelling, creator partnerships, and amplifying brand voices through authentic influencer marketing.
Key Responsibilities
Manage influencer campaigns end-to-end – from strategy, shortlisting, negotiation, and contracting, to execution, tracking, and reporting
Leverage existing relationships with creators and talent managers to deliver campaigns across creator categories (nano, micro, macro, mega)
Design campaigns across diverse budget sizes and geographies (tier-1, tier-2, regional)
Collaborate with internal teams and clients to align influencer activations with brand objectives
Work with influencer and talent agencies to maximize reach and ROI
Monitor campaign performance, track KPIs, and generate detailed reports
Maintain and grow Crescent Group’s influencer database with updated contacts, pricing, and performance metrics
Stay updated on influencer marketing trends, platforms, and emerging talent
Requirements
3-5 years of agency experience in influencer marketing
Strong influencer network across categories and geographies
Proven experience managing campaigns across nano, micro, macro, and mega influencer levels
Experience working with both influencer marketing agencies and talent management firms
Ability to handle diverse budgets and campaign scales
Strong negotiation and communication skills
Excellent project management and multitasking ability
Familiarity with influencer platforms, campaign tracking tools, and ROI measurement
A passion for digital culture, content trends, and creator-led storytelling

Work arrangement
No