Performance marketing specialist

About the Role
We seek a Performance Marketing Specialist with 3–4 years in Google Ads and LinkedIn Ads. The role involves driving website traffic, generating B2B leads, and enhancing campaign performance. Candidates must manage campaigns independently, analyze data, optimize budgets and audiences, and prepare performance reports. Experience in B2B lead generation and tech/electronics is beneficial.
Key
Google Ads: Plan, create, manage, and optimize Search, Display, and Performance Max campaigns. Conduct keyword research, competitor analysis, and search-term analysis. Manage keyword targeting, match types, negative keywords, bidding, budgets, and ad copies. Optimize campaigns for CTR, CPC, CPL, conversion rate, and lead quality. Identify underperforming elements and implement corrective actions. Monitor and optimize campaigns based on performance and business objectives.
LinkedIn Ads: Plan and execute LinkedIn lead-generation campaigns targeting relevant B2B audiences. Build audiences based on job titles, industries, company size, seniority, location, and other parameters. Create and test different ad formats, creatives, messaging, and Lead Gen Forms. Monitor CPL, CTR, conversion rate, lead quality, and qualified-lead performance. Continuously optimize campaigns based on audience and lead-quality data.
Analytics & Reporting: Track and analyze campaign performance across Google Ads and LinkedIn Ads. Prepare weekly and monthly performance reports with key insights and recommendations. Monitor metrics including impressions, clicks, CTR, CPC, conversions, CPL, conversion rate, and qualified leads. Analyze campaign performance against targets and identify opportunities for improvement. Work with sales/business teams to evaluate lead quality and conversion from lead to opportunity. Maintain accurate campaign and performance dashboards.
Lead Generation & Conversion Optimization: Develop and execute strategies for B2B lead generation and website traffic growth. Work with content/design teams to develop high-performing ad creatives and messaging. Coordinate with website teams to improve landing pages and conversion rates. Implement A/B testing for ads, audiences, landing pages, and offers. Focus on generating qualified leads rather than simply maximizing lead volume.
Requirements
3–4 years in Performance Marketing / Digital Advertising.
Independent campaign management.
Strong experience with Google Ads and LinkedIn Ads.
Understanding of CPC, CTR, CPM, CPL, CPA, conversion rate, and ROAS.
Experience with Google Analytics 4 (GA4) and Google Search Console.
Understanding of conversion tracking, pixels/tags, and campaign attribution.
Strong analytical and reporting skills.
Good understanding of audience targeting and remarketing.
Experience with Excel/Google Sheets for campaign analysis and reporting.
Strong written and verbal communication skills.
Experience with Google Tag Manager.
Experience with CRM-based lead tracking and offline conversion data.
Basic understanding of SEO and landing-page optimization.
Experience with Looker Studio or similar reporting/dashboard tools.
Google Ads and/or LinkedIn certifications are a plus.
Preferred
Experience in B2B performance marketing.
Experience marketing technology, electronics, SaaS, industrial, or professional services businesses.
Key Requirements
GOOGLE ADS: Strong hands-on experience required.
LINKEDIN ADS: Strong hands-on experience required.
CAMPAIGNS: Must have independently managed campaigns end-to-end.
GOOGLE TAG MANAGER: Experience required.
CRM-BASED LEAD TRACKING: Experience required.
OFFLINE CONVERSION DATA: Experience required.

Work arrangement
No