Product Marketing Manager

A Career at HARMAN
As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.
Introduction: A Career at HARMAN Automotive
We're a global, multi-disciplinary team that's putting the innovative power of technology to work and transforming tomorrow. At HARMAN Automotive, we give you the keys to fast-track your career.
Engineer audio systems and integrated technology platforms that augment the driving experience
Combine ingenuity, in-depth research, and a spirit of collaboration with design and engineering excellence
Advance in-vehicle infotainment, safety, efficiency, and enjoyment
What You'll Be Part Of
Reporting to the VP of Automotive Marketing, you will drive strategic alignment between product innovation and market opportunity. This role is responsible for shaping product-market fit, defining global go-to-market strategies, and crafting differentiated positioning across a diverse portfolio of automotive technologies.
In this role you will lead cross-functional alignment across senior stakeholders in Product Management, Integrated Marketing, Communications and Customer Accounts to ensure seamless, market-focused execution from concept through launch and beyond. With a strong understanding of customer needs, market dynamics, and competitive forces, you'll translate complex technical innovations into compelling value propositions that accelerate growth and differentiation in the global automotive space.
How You'll Make An Impact
Establish deep alignment with Product Management to lead product strategy and go-to-market execution, ensuring market relevance, competitiveness, and commercial success
Shape product-market fit by applying a market-backed lens to roadmap development, translating insights into actionable decisions that enhance differentiation and impact
Develop clear, benefit-led product narratives that influence external perception and guide internal decision-making across key stakeholders
Translate complex technical features into compelling messaging frameworks that resonate with customers, partners, and industry stakeholders
Direct the integration of market intelligence and customer voice into early-stage product development through collaboration with Research and Insights teams, fueling data-driven strategy
Define high-impact product positioning that articulates unique value propositions, competitive advantages, and a market-informed point of view
Lead the development of USPs and strategic differentiation strategies informed by market trends, competitor analysis, and customer insight.
Architect co-branding and bundling strategies that leverage partnerships to build value-added go-to-market offerings and ecosystem synergies
Drive product messaging strategy for global stages such as CES—leading planning, alignment, and execution of messaging across business units and communication channels
Build and execute a 12-month go-to-market roadmap, integrating across Product, Marketing, and Communications teams to ensure cohesive market execution
Deliver persuasive product content and sales enablement assets, including naming systems, content strategy, and structured messaging toolkits to accelerate adoption and alignment
Cultivate and expand strategic partner programs, directing joint marketing strategies and maximizing partnership ROI through well-aligned product narratives
Act as a unifying force between Product, Sales, and Marketing to ensure priorities, narratives, KPIs, and enablement strategies are fully aligned and optimized across the automotive portfolio
What Makes You A Strong Fit
BA or BS degree in business, marketing, communications or engineering
10+ years of progressive experience in automotive product marketing — with a proven ability to shape strategy, define positioning, and lead successful go-to-market execution
5+ years of direct experience launching new products — leveraging deep customer insights, competitive analysis, and cross-functional collaboration in high-tech, market-driven environments
Exceptional product marketing acumen, a strategic mindset, executional excellence, and a passion for delivering market-driven innovation, with the ability to translate business goals into effective strategies
Proven ability to influence others; ability to work in a highly matrixed environment. Comfortable interacting with and persuading personnel from executives to entry level—within HARMAN, agencies, and partner organizations to align against a common agenda & priorities
Capability of connecting abstract, ambiguous, disparate ideas to deepen understanding, create new ideas and reflect on past decisions
Ability to set priorities, focus energy and resources, establish agreement around intended outcomes/results, and assess and adjust direction in response to a changing environment
Superior communication, presentation and writing skills; a deep understanding of the business, and consumer needs; capacity to analyze data, distill complex technical concepts into clear and compelling messaging and act on insights
High proficiency in managing multiple concurrent projects in a matrixed organization as there will be continuous team alignment required in this role
Solid understanding and aptitude of the following technologies and solutions related to ADAS, Telematics, Cybersecurity, Digital Cockpit solutions, Compute platforms, Cloud solutions and services, Systems of Chip (SoC), Software, Digital Displays, Digital Personal Assistants and Branded Car Audio
Receptiveness to change, willingness to review courses of action regularly, and a flexible mindset
Bonus Points if You Have
Engineering related experience, either in R&D, design, or product management
Sales / Marketing experience in selling product and or services to an automotive OEM or equivalent
Things To Know
This is a hybrid role with regular onsite presence at the Novi, MI office
Domestic travel of up to 10% is required
Successfully complete a background investigation and drug screen as a condition of employment
What You Can Expect
A hybrid work environment that balances flexibility with in-person collaboration, with most office-based roles onsite three days a week.
Access to employee discounts on HARMAN and Samsung products (including JBL, Harman / Kardon, AKG, and others)
Learning and development opportunities through our award-winning HARMAN University programs
Wellness benefits designed to support your overall well-being
Tuition reimbursement support
Access to the HARMAN campus fitness center and cafeteria, where available
An inclusive and diverse work environment that supports both your professional and personal development
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Salary Ranges:
$ 108,750 - $ 159,500
HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.