Marketing Specialist (Google Ads)

We are looking for a Marketing Specialist (Google Ads) to join our marketing team and play a key role in driving customer acquisition and business growth through performance marketing.
This position is ideal for a data-driven marketer who enjoys working with Google Ads, understands performance metrics, and is motivated by turning insights into measurable results.
THE ROLE
You will be responsible for planning, managing and optimizing Google Ads campaigns, while continuously identifying opportunities to improve acquisition efficiency and overall campaign performance.
KEY RESPONSIBILITIES
Plan, launch and optimize Google Ads campaigns across Search, Performance Max, Display and YouTube.
Monitor campaign performance and optimize key metrics including ROAS, CPA, CPC, CTR and Conversion Rate.
Conduct keyword research, search intent analysis and competitor research.
Analyze campaign and customer data to identify trends, performance gaps and growth opportunities.
Develop and implement testing strategies across targeting, bidding, ad copy, creatives and landing pages.
Manage advertising budgets and ensure efficient allocation of spend.
Collaborate with Content, Creative and Sales teams to improve the customer acquisition funnel.
Prepare regular performance reports and provide actionable recommendations.
Stay up to date with Google Ads developments, tracking solutions and Performance Marketing best practices.
WHAT WE’RE LOOKING FOR
1–2+ years of hands-on experience in Google Ads or Performance Marketing.
Solid understanding of Google Ads campaign management, optimization and conversion tracking.
Strong analytical and problem-solving skills.
Comfortable working with performance data and making data-driven decisions.
Strong ownership, attention to detail and a proactive working style.
Curious mindset with a willingness to test, learn and continuously improve.
Experience in E-commerce, D2C or Lead Generation is a plus.
WHAT WE OFFER
Ownership: Take responsibility for campaign performance and contribute to marketing decisions.
Impact: Work on campaigns where your work directly contributes to measurable business outcomes.
Growth: Develop expertise across Google Ads, Performance Marketing, Analytics and Growth.
Collaboration: Work closely with cross-functional teams across Marketing, Creative and Sales.
Career Development: Clear opportunities to grow into a Senior Marketing Specialist or Performance Marketing Lead.

Work arrangement
Yes