Ecommerce Marketing Manager

Company Description Adcrue is a performance marketing partner focused on driving sustainable, long-term growth for its clients. The team designs ad campaigns, landing pages, and funnels that prioritize conversions rather than just clicks. Adcrue works with e-commerce brands, B2B organizations, and new product or offer launches to attract high-quality traffic and turn visitors into customers. By continually optimizing performance and ROI, Adcrue helps clients achieve measurable, repeatable results.
Role Description The Ecommerce Marketing Manager is a full-time, on-site role based in Preet Vihar. This role is responsible for planning and executing performance-focused marketing campaigns across ecommerce platforms, including managing ad creatives, landing pages, and conversion funnels. The Ecommerce Marketing Manager will monitor campaign performance, analyze data, and optimize strategies to increase traffic, improve conversion rates, and maximize ROI. Day-to-day responsibilities include coordinating with sales and creative teams, overseeing project timelines, and ensuring that marketing initiatives align with overall business goals. The role also involves staying current with ecommerce trends, platform updates, and best practices to continuously enhance campaign effectiveness.
Qualifications
Strong Analytical Skills to interpret performance data, track KPIs, and make data-driven decisions.
Experience in E-Commerce platforms and ecosystems, including product listings, customer journeys, and conversion optimization.
Proficiency in Marketing Strategy, including campaign planning, audience targeting, and funnel design.
Background in Sales, with the ability to align marketing initiatives to revenue goals and support lead generation and customer acquisition.
Project Management skills to coordinate cross-functional teams, manage timelines, and deliver campaigns on schedule.
Experience with digital advertising tools (e.g., Meta Ads, Google Ads) and analytics platforms (e.g., Google Analytics, Shopify or other ecommerce analytics).
Excellent written and verbal communication skills, with attention to detail and a focus on clear, persuasive messaging.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Prior experience in a performance marketing or ecommerce-focused role is highly beneficial.

Work arrangement
No