Senior Paid Media Specialist

Location: LATAM
About Proppel
Proppel is a recruitment agency connecting top talent across the US, Canada, and Latin America with opportunities at some of the most exciting companies in the world.
Whether you are looking for your next role or the right move to advance your career, we will make it happen.
What we're looking for
A US-based direct-to-consumer health and longevity company, built on decades of clinical research, is hiring a Senior Paid Media Specialist to run its Meta program as agency work moves in-house. You will work directly with the Director of Performance Marketing in a fast-paced team that runs on AI and agentic workflows. This is a builder's seat, not a reporting seat.
What You'll Be Doing
Run Meta day-to-day (campaigns, audiences, lookalikes, and exclusions).
Launch and optimize ads across Meta, TikTok, and Snapchat, then take on Google and other channels over your first few months.
Use AI heavily to create ads, research, forecast, and speed up your own workflow, and check everything it produces before it goes out.
Join vendor and agency calls, take notes, give feedback, and recommend which channels deserve more budget.
Move creative from handoff to live, running QA on tracking, UTMs, copy, and offers before any spend starts.
Turn performance data into clear weekly takeaways the team can act on.
Requirements
Hands-on paid social experience with a DTC brand. We care about the quality of your results, not your years of experience.
Meta as your strongest platform, with real examples of account restructures that moved new-customer CPA or ROAS.
Proven AI use, with concrete results you can show us (not just rewriting emails or pasting unchecked answers).
Strong spoken English. You are confident live on calls and can explain your thinking clearly in real time.
Comfort with attribution tools like Triple Whale, and the ability to reconcile blended numbers with in-platform data.
Experience with the US market and audience.
Full availability during US Pacific hours, 9:00 AM to 5:00 PM PT.
Nice to Have
Experience with Claude (any AI tool is fine).
Google Ads knowledge.
Exposure to CTV, affiliate, programmatic, or podcast channels.
A background in health or supplements, where you have worked within claims compliance.
Benefits
Competitive USD salary.
100% remote work.
20 days of Paid Time Off.
US holidays.
Notes:
*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.
*We consider candidates from all around LATAM.
*If you don't have a formal portfolio, please share a Drive with various samples of your work.
*Please note this is a contractor position: As a contractor, you are responsible most of the time for managing your own contributions to social security, health insurance, and any applicable taxes or obligations in your country of residence. This can vary depending on the client. For contractor FAQs, please visit our website.

Work arrangement
Yes