GTM Engineer

GTM Engineer
Company: Dr. Morepen Home | Location: Gurugram(on site) | Experience: 2- 6 years | Education: Engineering / technical degree strongly preferred
About Us
Dr. Morepen Home is a technology-enabled healthcare platform delivering high-quality medical care at home: doctor consultations, IV therapies, physiotherapy, nursing, diagnostics and vaccinations.
The Role
We are looking for a GTM Engineer: someone who builds go-to-market as a system rather than a set of campaigns. You will combine marketing, sales and engineering to grow Dr. Morepen Home across B2C patients and healthcare channels such as corporates, clinics, hospitals and partners.
You will market our products, run outbound, automate the work with code and AI, and own the numbers from first touch to closed revenue. You will work directly with the founders.
What You Will Own
GTM strategy and positioning: Define target segments, ICPs, messaging and pricing for our home-healthcare services.
Acquisition and funnel ownership: Own CAC, conversion and retention across digital, organic, referral, partnership and offline channels.
B2B and channel sales: Build outbound and partnerships with corporates, clinics, hospitals and other healthcare channel partners, and take deals from first outreach to closure.
Marketing: Build and run content, landing pages, collateral, case studies and campaigns that make our services easy to understand and trust.
GTM automation and AI: Build lead enrichment, outreach sequencing, CRM workflows, WhatsApp and email journeys, scoring and reporting using code, no-code tools and LLM-based agents.
Experimentation: Run structured experiments on acquisition, pricing, offers, messaging and conversion, with clear hypotheses and readouts.
Data and dashboards: Build dashboards for CAC, conversion, retention, LTV, cohorts, pipeline and channel performance; find funnel bottlenecks and fix them.
Customer feedback loop: Bring market feedback to product, clinical and operations teams so we build what customers actually buy.
Who You Are
2- 6 years in growth, GTM, marketing, sales operations, product growth or a similar function.
Hands-on technical ability: you write scripts or SQL, build automations and integrate tools yourself rather than waiting for engineering.
Practical experience using LLMs and AI tools to build GTM workflows (outbound, enrichment, content, qualification, reporting).
Demonstrated results with numbers: revenue or pipeline sourced, CAC improvements, conversion gains, experiments run.
Comfortable with B2B outbound to corporates, clinics and hospitals, and with B2C funnels and performance marketing.
Strong understanding of CAC, LTV, retention, cohorts and unit economics.
Strong written and verbal communication.
High ownership, comfortable with ambiguity, and willing to build from zero.
Healthcare, healthtech or on-demand services experience is a strong plus.
How You Will Be Measured
Qualified pipeline and closed revenue (B2C and B2B)
CAC, conversion rate and payback period
Number of channel partnerships signed and revenue from them
Number of GTM workflows automated and hours saved
Experiments shipped per month and share that moved a key metric
Why Join
Build go-to-market for a fast-growing home healthcare business from the ground up.
Direct access to founders and real ownership of outcomes.
Work at the intersection of healthcare, AI and engineering.
A fast-moving startup where initiative is rewarded.

Work arrangement
No