Project Manager, Product Development & GTM

ABOUT LOVESHACKFANCY
LoveShackFancy, founded in 2013 by Rebecca Hessel Cohen, is a global fashion, beauty, childrenswear, accessories, home, and lifestyle brand celebrated for its romantic, vintage-inspired aesthetic and cult-like community. Known for its immersive, whimsical interiors, the brand has grown to 25 boutiques across the U.S. and London. Signature ruffles, pink, and bows anchor the collections, while storytelling and pioneering community-driven experiences have shaped LoveShackFancy into more than a fashion label—it’s a shared lifestyle movement. Coveted collaborations include Victoria’s Secret PINK, Gap, Target, Stanley, Pottery Barn, Bogner, and more. In 2023, LoveShackFancy launched Beauty exclusively at Sephora, inviting millions into its rose-colored world of whimsy and celebration.
ABOUT THE ROLE
We're hiring a Project Manager, Product Development & GTM, to run our fragrance and candle launches from concept to shelf and through go-to-market. You'll be the day-to-day contact for our turnkey development partner, write product development briefs, review artwork, samples and final product, and keep internal teams and consultants on schedule.
It's a hands-on role on a lean, growing team, ideal for someone with a strong eye, a good nose and a love of timelines.
WHAT YOU'LL DO
Launch & GTM management
Project manage every launch from brief to go-to-market and manage the master launch calendar
Project manage and track the team's GTM readiness across marketing, retail and DTC (assets, item setup, inventory and retailer deadlines), keeping internal teams, consultants and partners on schedule
Run the weekly launch meeting and design review; coordinate handoffs and flag risks early
Capture post-launch learnings and keep clear project documentation
Product development partner management
Be the day-to-day contact for our turnkey development partner on product, timelines, quality and orders
Give clear direction and feedback through every development round
Run regular status calls with the partner
Support supplier and packaging vendor follow-up
Escalate timeline, cost and quality issues to the General Manager
Review & compliance
Review every round of artwork, formula submissions, pre-production samples and final product
Recommend approval only when submissions meet the brief for performance, quality and brand standards
Work with the design team on packaging: briefs, specs and dielines, manufacturable and retailer-ready
Manage the naming gate: trademark and regulatory checks
Ensure all testing and compliance is completed and documented (FDA, EU, IFRA, MoCRA)
Gather and maintain all product development documentation
SKUs, POs & inbound
Create new SKUs and maintain specs and item data across systems
Place and track POs and component orders, securing capacity to hit launch dates
Track inbound inventory against each PO and flag shortfalls
Manage pre-launch samples for retailer meetings, PR and shoots
Product & creative support
Forecast fragrance and product trends, keeping a finger on the pulse of what's next and spotting whitespace early
Turn creative vision into clear briefs for every launch
Write product development briefs: inspiration, olfactive family, target notes, format and competitive benchmarks
Support the category and olfactive roadmaps
Contribute to blue-sky innovation ideas
Build concepts, ingredient stories and moodboards with the team
Bring product details to storytelling, copy and shoot concepts, and check them for accuracy
Create product sell sheets and internal launch communications
Costs & budget
Negotiate COGS with our development partner and suppliers
Track COGS against targets and the product development budget
Partner with team on production volumes and timing
Troubleshoot manufacturing and quality issues
WHAT YOU'LL BRING
A strong project manager who has run launches from brief to shelf across teams, consultants and manufacturers
3 to 5 years in brand-side product development, ideally fragrance or home fragrance
Experience working with a turnkey or full-service manufacturer
Product development experience for international markets
Strong olfactive vocabulary for briefing and feedback
A sharp eye for artwork, packaging and sample review
A finger on the pulse of fragrance and beauty trends
Clear, firm communicator who can hold partners to deadlines
Experience with brands that sell in Sephora
NICE TO HAVE
A creative eye for concepts, moodboards and storytelling
Experience at a growing, founder-led brand
WHY LOVESHACKFANCY
At LoveShackFancy, we're building the future of customer acquisition by bringing together storytelling, creators, community, and commerce. This is a unique opportunity to shape a high-impact function, influence company strategy, and help define how one of fashion's fastest-growing brands connects with customers around the world.
Salary range: $85,000 - $95,000 per year.

Employment type
Full-Time

Work arrangement
No