Manager, Digital Marketing

Overview:
Universal Pictures Marketing is seeking a Manager, Digital Marketing, to support the development and execution of global digital marketing campaigns for theatrical and franchise film releases. This role will partner with international territories and regional teams to translate global campaign strategies into locally relevant digital initiatives, oversee digital creative and asset delivery, and serve as a key point of contact for territory digital marketing needs. The ideal candidate is a strong communicator and presenter who can translate complex ideas into clear, actionable guidance for global partners. They should be highly organized, detail-oriented, and comfortable managing multiple campaigns, stakeholders, agencies, and deadlines in a fast-paced environment.
Key Responsibilities:
Develop and support the markets on how to implement digital marketing plans for assigned films
Supervise digital creative development with the Home Office digital agency on the market’s behalf
Inspire local marketing teams to embrace digital innovation, sharing best practices and ideas on assigned films across territories with the objective of driving opportunities for innovation and excellence in the digital space
Work to create bespoke social media elements for local platforms, including APAC platforms - aligning with senior stakeholders and licensing teams in the US, supporting markets with the development and approval of features (e.g. filters, AR) on local social platforms
Work within the global Digital team on developing and communicating the digital campaign strategy while leading development of creative with roster of creative agencies
Communicate updates on all digital materials available from Home Office to key territories for assigned titles
Work closely with the media, publicity, creative, distribution and creative services teams to ensure the digital strategic direction for each release is successfully implemented to plan
Communicate and work with the International Home Office team during the campaign planning and implementation process, to provide information as required for filmmakers, production companies and other stakeholders
Key department lead and point of contact for major digital initiatives across markets for assigned titles
Drive film strategy from key insights from social listening, and ensure that social insights are informing and shaping our creative campaigns
Understand the ever-changing social landscape and how it can strategically and tactically be applied to our campaigns
Help to lead influencer programs, including strategy, content review, market nominations and set visits for select films.
Recommend and share best practices across Markets and with International Media team
Key day to day contact for all digital enquiries from territories on assigned titles
Official sites management. Roll out official sites and portal updates, franchise site updates where relevant, linkfire campaigns and theatrical showtimes for 20 markets.
Domains, cookie consent platform update management and general troubleshooting in partnership with our agency team
Basic Qualifications:
Minimum 3 years of experience in the entertainment industry specifically digital marketing, production, or post-production
Minimum 1 year of experience working on global or international-only film campaigns
Working knowledge of Microsoft Office, including Outlook, Word, Excel, and PowerPoint
Working knowledge of Photoshop
Experience managing digital assets across multiple international territories
Must be able to adjust working hours and occasionally work nights or weekends
Desired Characteristics:
Bachelor’s degree in marketing or a related field preferred, but not required
Strong written and verbal communication skills, with the ability to communicate effectively across all levels of the organization
Familiarity with video post-production workflows and common digital file formats
Ability to manage multiple responsibilities and shifting priorities efficiently while meeting deadlines
Self-starter who takes initiative with minimal direction, seeks information from appropriate sources, and demonstrates exceptional follow-through
Exceptional attention to detail and accuracy
Additional Requirements
Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $90,000 - $100,000

Employment type
Full-time

Work arrangement
Hybrid