Vice President of Strategic Marketing

Role Description The Vice President of Strategic Marketing is a full-time, remote role responsible for shaping and executing FRHS Fintech’s marketing vision across trading education and proprietary trading services. This position leads the development of integrated marketing strategies, overseeing market planning, brand positioning, and go-to-market initiatives for key products and programs. Day-to-day responsibilities include conducting and interpreting market research, defining target segments, managing strategic communications, and collaborating with product, trading, and education teams to align messaging and campaigns. The role also involves building and mentoring a marketing team, managing budgets and performance metrics, optimizing digital channels, and reporting on marketing impact to senior leadership. The Vice President of Strategic Marketing will play a central role in strengthening FRHS Fintech’s brand, driving growth, and supporting the company’s mission to empower traders worldwide.
Qualifications
Demonstrated expertise in Market Planning and Strategic Planning, with the ability to develop and execute comprehensive marketing roadmaps.
Strong background in Market Research, including competitive analysis, customer insights, and data-driven decision-making.
Proficiency in Marketing strategy and implementation, including digital marketing, demand generation, and brand management.
Advanced skills in Strategic Communications, with experience crafting clear, compelling narratives for diverse audiences and channels.
Proven leadership experience in senior marketing roles within fintech, financial services, or related industries.
Ability to work effectively in a remote environment, leading cross-functional teams and managing multiple initiatives concurrently.
Excellent analytical, presentation, and stakeholder management skills, with comfort reporting to executive leadership.
Bachelor’s degree in Marketing, Business, Finance, or a related field; an MBA or equivalent advanced degree is preferred.
Familiarity with trading, capital markets, or proprietary trading operations is highly beneficial.

Work arrangement
Yes