Performance Marketer

What you’ll do
Build and run full-funnel campaigns: top of funnel to find new customers, middle of funnel to win over people who are interested, and bottom of funnel to close the sale
Plan, launch and scale campaigns on Meta and Google (Search, Shopping, Performance Max, YouTube)
Run sponsored ads on Amazon, Flipkart and Myntra
Brief our designer on what to make, test hooks, formats and angles, and drop what isn’t working fast
Track ROAS, CAC, CTR, conversion rate, AOV and LTV, and judge results on delivered orders, not just placed ones (COD and returns are real)
Set up and maintain tracking: Meta Pixel, Conversions API, GA4 and UTMs
Find where the website loses buyers and fix it with landing page and A/B tests
Build retention through email and WhatsApp: abandoned carts, repeat purchases and win-backs
Manage the monthly budget across channels and report what worked, what didn’t and what’s next
Work with influencers and UGC creators on campaigns that sell
You’re a fit if you
Have 1+ years in performance marketing at a D2C brand, or at a good marketing agency where you handled
D2C fashion or consumer brands
Have run paid campaigns with real budgets and can show the results
Know Meta Ads Manager and Google Ads well
Understand funnels and can explain why a campaign is top, middle or bottom of funnel
Are comfortable with numbers and spreadsheets, and make decisions from data, not gut feel
Know what works on Instagram, and what doesn’t
Can move fast: when an ad isn’t performing, you change it the same day, not next week
Extra points for
Marketplace ads experience (Amazon, Flipkart, Myntra)
Shopify experience
Email and WhatsApp marketing tools
Influencer and UGC campaign experience
Basic Canva or editing skills to make quick creative changes yourself

Work arrangement
No