Marketing Automation Specialist

Position: Marketing Automation - Marketo Analyst
Location: India or Philippines (Remote)
Timings: US time zones.
Availability: Immediate–30 days
We are seeking an Marketing Automation - Marketo professional with 3-5 years of experience in Marketing Operations, and evolving marketing functions. This role offers a unique opportunity to contribute significantly to strategic projects, including a migration and the integration of AI-driven tools. Need to Support EMEA and APJ teams in optimizing our lead management, ensuring data integrity, and enabling our marketing and sales teams
● 3-5 years of experience in Marketo - Marketing Operations within a B2B SaaS or technology environment.
● Hands-on experience with at least one major Marketing Automation Platform (MAP) such as Marketo, HubSpot, Pardot, or similar (ideally including migration support or significant setup).
● Deep expertise in Marketo Engage across the full lifecycle—from initial setup and configuration to data migration, program architecture, and platform optimization; supplemented by practical experience with HubSpot and Pardot.
● Proficiency with Salesforce CRM is essential (experience with custom objects, reports, dashboards, lead/contact management).
● Strong analytical skills with a proven ability to interpret data, identify trends, and translate insights into actionable recommendations.
● Solid understanding of lead scoring, lead routing, and managing the lead lifecycle.
● Familiarity with data management concepts; exposure to data warehousing (e.g., BigQuery) or large dataset handling is a significant plus.
● Experience or strong interest in leveraging AI/ML concepts for marketing operations.
● Excellent problem-solving skills and a proactive, detail-oriented approach.
● Strong communication and collaboration skills, with the ability to work cross-functionally.
● Ability to manage multiple projects and priorities simultaneously in a fast- paced, evolving environment.
● Familiarity with SQL for data querying and analysis.

Work arrangement
Yes