Student Graphic Design Assistant Specialist

The New Store, The New School's official campus retail store, is seeking a Student Graphic Design Assistant Specialist to support marketing and merchandise initiatives through graphic design, content creation, social media and email marketing.
The position reports to the Associate Director. A successful candidate will be reliable, detail-oriented, customer-focused, and able to work collaboratively in a fast-paced environment.
This position will create graphics for advertising and merchandise, assist with social media planning, photography, video, and posting, and contribute to email and mass marketing campaigns. This is an opportunity to gain hands-on experience creating real-world creative content while helping shape The New Store’s visual identity and connection with the university community.
RESPONSIBILITIES
Graphic Design & Creative Development
Create digital and print marketing materials for The New Store, including social media graphics, email graphics, advertisements, posters, signage, and promotional materials.
Develop original artwork for merchandise and assist with mockups, adaptations, and production-ready files for apparel, accessories, gifts, and special collections.
Maintain organized creative files and ensure designs follow The New School's brand standards, visual identity, and licensing requirements.
Collaborate with Store staff to brainstorm and develop creative concepts that support merchandise, marketing, and business objectives.
Social Media & Content Creation
Assist with planning and executing social media campaigns, including content calendars, photography, video, posting, and promotional copy.
Capture and create engaging content featuring merchandise, Store activities, events, product launches, and other initiatives, including occasional motion graphics or animation.
Schedule and post approved content, track social media analytics, and provide insights and ideas based on audience engagement.
Help maintain a consistent visual identity and voice across The New Store's social media channels.
Email & Mass Marketing
Assist with planning and developing email and mass marketing campaigns promoting merchandise, events, promotions, and Store initiatives.
Create graphics, promotional copy, and other visual assets for email and digital marketing campaigns.
Assist with formatting, scheduling, and distributing approved communications.
Track campaign engagement and help identify opportunities to improve future marketing efforts.
Merchandise & Marketing Support
Assist with creative development for new merchandise collections, special projects, product launches, and seasonal campaigns.
Research design trends, student interests, and creative opportunities to inform merchandise and marketing initiatives.
Assist with product photography and visual assets for online merchandise listings, promotions, and displays.
Collaborate with Store staff and university partners on creative and promotional projects as assigned.
Community & Professional Development
Take on increasing responsibility for creative projects while developing skills in graphic design, marketing, social media, content creation, and merchandise development.
Build professional portfolio experience through real-world design and marketing projects, where appropriate.
Participate in training and professional development opportunities and set developmental goals with a supervisor.
Communicate creative ideas, receive and incorporate feedback, and work collaboratively with professional staff and student employees.
MINIMUM QUALIFICATIONS
Portfolio or examples demonstrating graphic design skills and an understanding of typography, composition, color, and visual communication.
Familiarity with Adobe Creative Cloud, particularly Photoshop, Illustrator, and/or InDesign; experience with Canva or other digital design tools is a plus.
Interest or experience in social media, digital marketing, photography, video, and/or content creation.
Basic understanding of digital and print file formats and the ability to prepare files for various applications.
Strong written and verbal communication skills, including the ability to create clear and engaging promotional copy.
Strong attention to detail, organization, and ability to manage multiple projects and meet deadlines.
Creative, curious, and self-motivated, with the ability to contribute ideas and take initiative.
Ability to work independently and collaboratively, receive feedback, and make revisions through the creative process.
Ability to learn new software, platforms, and marketing tools and adapt to changing priorities.
Professional, dependable, and able to represent The New Store and The New School positively when working with students, faculty, staff, vendors, and the university community.
PREFERRED QUALIFICATIONS
Experience creating social media content, including photography, video, short-form content, or motion graphics.
Experience with merchandise design, apparel graphics, product photography, or other creative work prepared for physical production.
Experience with email marketing, content planning, social media analytics, or digital marketing platforms.
WORK MODE
Hybrid Position: This is a hybrid role requiring on-site presence to facilitate key team initiatives, event coverage, and retail tasks. Digital assignments may be handled off-site, while strategic alignment and group check-ins will occur on campus or virtually. #LI-DNI
HOURLY RATE: $20.00 per hour
We are an equal opportunity employer and do not discriminate in hiring or employment on the basis of race, color, creed, religion or belief, national or ethnic origin, citizenship status, marital or domestic partnership status, sexual orientation, sex, gender identity or expression, age, disability, military or veteran status, or any other characteristic protected by federal, state, or local law. The New School recognizes and values the benefits of a diverse workforce.
Responsibilities:
This position will create graphics for advertising and merchandise, assist with social media planning, photography, video, and posting, and contribute to email and mass marketing campaigns. This is an opportunity to gain hands-on experience creating real-world creative content while helping shape The New Store’s visual identity and connection with the university community.