Trade Marketing Analyst

Trade marketing Duties
Performs trade marketing related duties, including but not limited to the completion of creative briefs, license partner forms, image request forms, approval of communication materials with creative agency and internal stakeholders working cohesively with Sales Department, Marketing Department, Creative and additional stakeholders.
Meets weekly with project stakeholders to review project timelines and new initiatives. Communicates timelines to ensure alignment.
Supports team with the analysis of trade partners and development of trade marketing programs for sales channels working cohesively with the Creative team and internal stakeholders.
Manage the internal department’s budget, ensuring that all spending is tracked and complies with approved budget parameters
Supports team with the new and updated training materials to maximize engagement, commercial results and partner’s enhancement capabilities.
Assist with layout, content and graphics on partner websites, as well as review partner marketing materials and route for necessary approvals.
Meets with sales partners to understand channels’ needs, project requests, campaigns, and specific client initiatives. Communicates such initiatives to Trade Marketing team and internal stakeholders as needed to ensure alignment.
Responsible for delivering weekly status reports to the Sales team on ongoing projects with third-party partners, including key learnings, milestones, and progress updates
Perform other duties as assigned.
QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Microsoft Office; Analytic skills; Organization skills; Conceptual Thinking; Customer Service Orientation;
Supports team with the analysis of trade partners and development of trade marketing programs for sales channels working cohesively with the Sales Team, Marketing Team, Creative teams and internal stakeholders.
Support in planning, coordination and execution of trade marketing campaigns (media and promotional) for shoppers and retailers;
Execution of communication co-op campaigns and incentive campaigns (briefing, goal definition and ROI analysis, communication material approvals and result analysis);
Manage B2B and B2B2C communication materials development with local agency, global agency and internal stakeholders.
Control POP material printing and distribution across the countries (Domestic, Brazil, Colombia, Mexico, Ecuador, Peru and Argentina).
Latam supervision of sales clients, merchandising, training and trade communication activities and materials.
ROI analysis on communication to maximize sales and optimize communication plans.
Sales team support: regular visits to clients supporting sales team, presenting the brand strategy, kpis analysis and result monitoring and creating opportunities to maximize sales.
Bring critical vision for constant improvement of visibility at the POS.
Interface with the agencies guaranteeing the execution of the strategies of each work initiative: merchandising, incentive campaigns, training and sales.
Support trade marketing and sales teams with activities and pop materials as needed.
Project management skills, destined to deliver projects on time.
Management of trade marketing hub page as a sales team support;
Support team with the global B2B CRM strategy – definition of message calendar and supervision of execution
SPECIFIC EDUCATION and/or EXPERIENCE:
LANGUAGE SKILLS: Advanced/fluent English is needed, advanced Spanish is a plus.
EDUCATION: Bachelor’s degree from a four year college or university in marketing, advertising or business preferred.
EXPERIENCE: 1-3 years’ experience in marketing and/or trade marketing or equivalent combination of education and experience. Travel/tourism and/or sales experience is a plus.

Employment type
Full-time

Work arrangement
Hybrid