Social Media Manager

Company Description Superfan.ng is an edtech learning platform focused on African languages and cultural knowledge. The platform uses a gamified, quiz-first approach to explore African proverbs, traditions, rites of passage, festivals, folklore, and customs. Designed for Africans and the global diaspora, Superfan.ng aims to make cultural learning engaging, accessible, and interactive. Team members contribute to preserving and celebrating African heritage while helping learners build deeper cultural understanding.
Role Description The Social Media Manager is a full-time remote role responsible for planning, creating, and publishing content across Superfan.ng’s social media channels. This role includes developing and executing social media campaigns, optimizing posts for engagement and reach, and aligning content with overall brand and content strategy. The Social Media Manager will monitor analytics, track performance, and adjust tactics based on insights, while engaging with the community through comments, messages, and collaborations. Day-to-day tasks also involve coordinating with content, design, and product teams, managing social media calendars, and staying current with trends in African culture, edtech, and social platforms.
Qualifications
Strong skills in Social Media Marketing and Social Media Optimization (SMO) to build and grow online communities.
Excellent Communication and Writing skills for clear, engaging, and culturally sensitive content.
Experience in Content Strategy to plan cohesive campaigns and align social media with broader marketing goals.
Familiarity with analytics tools and data-driven decision making to measure and improve performance.
Understanding of African cultures, languages, and diaspora communities is highly beneficial.
Experience managing social media for startups, edtech platforms, or consumer apps is a plus.
Ability to work independently in a remote environment, manage deadlines, and collaborate across time zones.
Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.

Work arrangement
Yes