Director of Digital Strategy

Role Description The Director of Digital Strategy is a full-time remote role responsible for shaping and leading 2CooM’s overall digital vision and execution. This role oversees the planning, development, and optimization of integrated digital initiatives across channels, ensuring alignment with business objectives and brand positioning. Day-to-day responsibilities include defining digital roadmaps, coordinating cross-functional teams, and managing digital campaigns and content strategies. The Director will monitor performance metrics, analyze data, and refine approaches to improve engagement, conversion, and ROI. This role also involves partnering with senior leadership to identify new digital opportunities, guiding the adoption of emerging technologies, and establishing best practices for digital governance and measurement.
Qualifications
Ability to develop and lead comprehensive Digital Strategy and Strategic Planning initiatives that align with organizational goals.
Experience with Digital Media and Digital Marketing, including multichannel campaign management and audience engagement.
Strong proficiency in Analytics, with the ability to interpret data, generate insights, and drive data-informed decision-making.
Proven leadership skills, including managing cross-functional teams, influencing stakeholders, and driving complex projects to completion.
Excellent written and verbal communication skills, with the ability to present digital performance and strategy to executive leadership.
Familiarity with marketing automation platforms, content management systems, and customer journey mapping tools.
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or relevant certifications are a plus.
Experience in a senior digital role within a fast-paced or growth-oriented organization, preferably with global or multi-market responsibilities.

Work arrangement
Yes