Marketing Manager

Job Summary
We are looking for a result-oriented Marketing Manager with a minimum of 3 years of experience in the corrugation and packaging industry. The candidate will be responsible for developing new business opportunities, managing existing customer relationships, achieving sales targets, and promoting corrugated packaging solutions to various industries.
The ideal candidate should have a good understanding of corrugated box manufacturing, packaging requirements, pricing, market trends, and customer acquisition strategies.
Key Responsibilities
Business Development & Lead Generation
Identify and develop new business opportunities in the corrugated packaging market.
Generate leads through market research, customer visits, references, and networking.
Explore opportunities with industries such as FMCG, pharmaceuticals, textiles, electronics, food processing, e-commerce, and consumer goods.
Develop strategies to expand the company's customer base and market presence.
Sales & Customer Relationship Management
Build and maintain strong relationships with existing and prospective customers.
Understand customer requirements related to box dimensions, board grades, bursting strength, ply, printing, and packaging specifications.
Prepare quotations, negotiate prices, and follow up on orders.
Achieve monthly and annual sales targets.
Coordinate with customers to ensure timely order execution and customer satisfaction.
Market Research & Competitor Analysis
Monitor market trends, competitor pricing, customer demand, and industry developments.
Identify potential customers and new market segments.
Gather market intelligence to support pricing and business development decisions.
Recommend strategies to improve market share and profitability.
Coordination with Internal Departments
Coordinate with production, quality control, procurement, and dispatch teams to ensure smooth order execution.
Follow up on customer specifications, sampling, approvals, delivery schedules, and quality requirements.
Communicate customer feedback and resolve complaints in coordination with the concerned departments.
Sales Planning & Reporting
Prepare sales forecasts, business development plans, and customer visit schedules.
Maintain customer databases, sales pipelines, and enquiry records.
Submit regular reports on sales performance, new leads, order status, and market activities.
Track outstanding payments and coordinate with the accounts team for timely collection.
Marketing & Business Growth
Develop strategies to promote the company's corrugated packaging products.
Identify opportunities to increase sales volume, customer retention, and profitability.
Participate in industry exhibitions, trade fairs, and customer meetings.
Support digital marketing, promotional activities, and brand-building initiatives where required.
Required Qualifications & Skills
Bachelor's degree in Business Administration, Marketing, Commerce, or a related field.
Minimum 3 years of experience in sales and marketing, preferably in the corrugation or packaging industry.
Good knowledge of corrugated boxes, packaging materials, board specifications, and customer requirements.
Strong communication, negotiation, and interpersonal skills.
Ability to generate leads, acquire new customers, and manage key accounts.
Knowledge of pricing, costing, quotations, and sales forecasting.
Proficiency in MS Excel, MS Office, and CRM tools.
Willingness to travel for customer visits and business development, as required.

Work arrangement
No