Performance Marketing Executive

Performance Marketing Specialist - Marketing Agency Background
Location: Subhash Nagar Delhi, India
Work Mode: Full-time, In-office
Experience: 3 Years
Salary: Up to ₹50,000 per month
Joining: Immediate Joiner Preferred
About the Role
We are looking for a results-driven Performance Marketing Specialist with approximately 3 years of hands-on experience in planning, executing, and optimizing paid advertising campaigns. The ideal candidate should have strong agency experience, expertise in managing multiple client accounts, and a proven ability to drive measurable results across lead generation and e-commerce campaigns.
The candidate should be comfortable managing advertising budgets, analyzing campaign performance, testing new strategies, and scaling profitable campaigns across multiple industries and business niches.
Key Responsibilities
Paid Campaign Management: Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads, Google Ads, and other relevant digital advertising platforms.
Multi-Client Account Management: Manage multiple client accounts across different industries, understanding their business objectives, target audiences, campaign requirements, and performance goals.
Performance Optimization: Monitor and optimize key performance metrics, including ROAS, CPA, CPL, CPC, CTR, and CVR, to improve campaign efficiency and profitability.
Budget Management: Handle monthly advertising budgets of ₹5 lakh or more, ensuring effective budget allocation, cost control, and maximum return on advertising spend.
Lead Generation Campaigns: Develop and execute performance marketing strategies to generate high-quality leads, improve conversion rates, and reduce cost per lead.
E-commerce Campaigns: Plan and optimize campaigns focused on online sales, revenue growth, customer acquisition, and return on ad spend.
Campaign Scaling: Identify high-performing campaigns, audiences, creatives, and placements to scale advertising performance while maintaining profitability.
Tracking and Analytics: Set up and manage tracking systems using Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, and Conversions API (CAPI).
A/B Testing: Conduct structured experiments across ad creatives, copy, landing pages, audience segments, bidding strategies, and campaign formats to improve results.
Audience Research: Research customer behaviour, audience demographics, interests, and buying patterns to build effective targeting and retargeting strategies.
Creative Strategy: Collaborate with design, content, and creative teams to develop compelling ad creatives, messaging, and campaign concepts aligned with performance goals.
Reporting and Insights: Prepare weekly and monthly performance reports, interpret campaign data, identify trends, and recommend actionable improvements.
Cross-Functional Collaboration: Coordinate with internal teams and clients to align campaign execution with business objectives, marketing calendars, and delivery timelines.
Continuous Improvement: Stay updated with advertising platform changes, industry trends, campaign best practices, and emerging performance marketing techniques.
Required Skills and Qualifications
Approximately 3 years of hands-on experience in performance marketing and paid advertising.
Mandatory agency experience, preferably managing multiple client accounts simultaneously.
Proven experience handling monthly advertising budgets of ₹5 lakh or more.
Strong practical knowledge of Meta Ads Manager and Google Ads.
Experience running both lead generation and e-commerce campaigns.
Exposure to campaigns across multiple industries, business categories, and target audiences.
Working knowledge of Google Tag Manager, Google Analytics 4, Meta Pixel, and Conversions API.
Strong understanding of campaign tracking, conversion attribution, audience segmentation, remarketing, and optimization.
Ability to analyze campaign data and make decisions based on measurable performance outcomes.
Experience optimizing ROAS, CPA, CPL, CPC, CTR, and CVR.
Strong analytical thinking, problem-solving, communication, and organizational skills.
Ability to manage multiple campaigns, budgets, and deadlines in a fast-paced agency environment.
Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
Tools and Platforms
Meta Ads Manager
Google Ads
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Meta Pixel
Meta Conversions API (CAPI)
Campaign reporting and analytics tools
Performance Expectations
The successful candidate will be expected to manage campaigns independently, maintain accurate tracking, identify optimization opportunities, and consistently work toward improving campaign performance. The role requires a balance of analytical decision-making, strategic thinking, and hands-on campaign execution.
Candidates should be able to explain campaign results using relevant metrics, demonstrate their contribution to business growth, and share examples of campaigns they have optimized or scaled successfully.
Interested candidates with relevant agency experience and strong hands-on expertise in paid campaign management are encouraged to apply.

Work arrangement
No