Digital Marketing Specialist

About The Role
The Digital Marketing Specialist runs the day-to-day engine behind demand generation: campaign execution, SEO/SEM, email programs, and web performance for a fast-growing technology company.
The role sits at the intersection of analytics and execution — building campaigns in HubSpot and GA4, optimizing paid search spend, and turning performance data into decisions the marketing team acts on weekly.
Key Responsibilities
Execute multi-channel digital campaigns across email, paid search (Google Ads), paid social (LinkedIn, Meta), and organic channels
Own SEO: keyword research, on-page optimization, technical audits (Screaming Frog, Ahrefs), and content recommendations that grow organic traffic
Build and manage automated email workflows and nurture sequences in HubSpot or Marketo
Monitor and optimize paid media performance weekly against CPA, ROAS, and pipeline-contribution targets
Track campaign performance in GA4 and Looker Studio; build dashboards and report results to marketing leadership
Run A/B tests on landing pages, ad creative, and subject lines to improve conversion rates
Coordinate with designers, writers, and sales to ship campaign assets on schedule
What We Are Looking For
2-4 years of hands-on digital marketing experience, ideally at a B2B or B2C technology company
Working proficiency with HubSpot or Marketo, Google Ads, and GA4
Solid understanding of SEO fundamentals, including keyword strategy and technical site health
Experience managing paid media budgets of $5K+ per month with measurable results
Comfortable with spreadsheets and basic analysis; able to turn metrics into recommendations
Strong written communication and the ability to juggle multiple concurrent campaigns
Bonus: HubSpot certification, experience with Salesforce or HubSpot CRM, web development basics (HTML/CSS), or familiarity with Ahrefs/Semrush toolkits

Work arrangement
Yes