Senior Manager, Partnership & Marketing, Japan

NBCUniversal is seeking a commercially minded, bilingual marketing and partnerships leader to drive audience growth, strategic partnerships and business development initiatives in Japan.
Reporting to the Senior Director, Commercial & Marketing APAC, this role serves as NBCUniversal's primary representative in Japan, leading local market execution across partner management, marketing, business operations and stakeholder engagement.
As NBCUniversal's local market lead, the role will oversee the day-to-day management of the U-NEXT partnership, drive audience and commercial growth, coordinate cross-functional stakeholders, manage local agencies and vendors, support business planning and reporting, and identify opportunities to expand NBCUniversal's presence in Japan.
The position requires a highly versatile and entrepreneurial professional who can operate as a marketing leader, partnership manager and market generalist within a lean, growth-focused environment.
Key responsibilities required for the role.
Lead the growth of Universal + and NBCUniversal partnerships in Japan by managing partnership relationships, marketing, audience growth, Universal Studio Japan collaborations and cross functional execution across the NBCUniversal eco-system (APAC).
The role is responsible for growing audiences and maximizing content performance on Universal + on the U-NEXT platform.
1. Marketing Strategy & Audience Growth
Develop and execute integrated marketing and trade campaigns.
Drive consumer awareness and engagement.
Deliver launch campaigns and franchise marketing working across the NBCUniversal portfolio.
Support long term audience growth, platform engagement and retention strategies.
Connect streaming and content with Universal Studio Japan experiences.
Manage launch events, market activations and screenings.
Leverage NBCU Universal IP and talent opportunities.
Manage agencies and suppliers to deliver best in class executions.
Localize campaigns, content and creative for Japanese audiences.
2. Strategic Partnership Leadership (U-NEXT)
Lead the strategic relationship with U-NEXT and senior stakeholder relationships.
Manage partnership contractual commitments.
Drive audience acquisition, content discovery and retention across U-NEXT.
Identify new opportunities to increase partner value.
Lead performance reviews and strategic recommendations.
3. Country Management & Market Leadership
The successful candidate is effectively NBCUniversal's representative in Japan.
Act as local market lead.
Coordinate cross-functional stakeholders.
Provide market intelligence.
Identify risks and opportunities.
Represent NBCUniversal externally.
Support business planning and forecasting.
Support NBCUniversal APAC across other territories.
Basic Requirements:
Native level of Japanese fluency and business level of English fluency (both written and verbal)
Proven experience in media, entertainment, streaming, partnerships, commercial, marketing or business management roles.
Experience managing multiple workstreams spanning marketing, partnerships, business operations and project management.
Proven experience delivering integrated marketing campaigns from strategy through execution.
Experience across digital, social, CRM, partnerships, events and audience engagement.
Strong understanding of Japan's media, entertainment, telecommunications and streaming ecosystem.
Desired Characteristics:
Demonstrated experience managing senior stakeholder relationships and strategic partnerships.
Strong commercial and business acumen with experience identifying growth opportunities.
Comfortable working independently and representing an international business in a local market.

Employment type
Full-time

Work arrangement
Hybrid