Digital Marketing Specialist (021 - 1,431)

Looking for Philippines-based candidates
Job Role: Digital Marketing Specialist
Compensation range: $1,800 - $2,500 AUD Monthly
Engagement type: Full-time, Independent Contractor Agreement
Work Schedule: This role is expected to align with the AU business hours for collaboration.
Who We Are:
At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote so you'll be able to work from home.
Who The Client Is:
A leading Australian company that specializes in digital investigation software platforms is seeking an experienced Digital Marketing Specialist. This is an exciting opportunity for someone who thrives in a hands-on marketing role, enjoys variety, and can manage end-to-end marketing activities across digital, events, and communications.
Role Overview:
We are looking for a hands-on Digital Marketing Specialist to support our business across a broad range of digital marketing activities.
You'll be responsible for driving marketing initiatives from start to finish, including campaign execution, content creation, social media, website updates, email communications, and mailshots. In addition, you'll play a key role in lead generation, website traffic improvement leading to higher download trial requests. This role is perfect for someone who isn't afraid to pull up their sleeves and get things done.
This is an all-rounder role suited to someone who is comfortable working across multiple channels rather than specialising in just one area. You'll help plan, create and execute marketing activity across social media, content, email marketing, websites, SEO, lead generation and digital campaigns. You will have a clear understanding on marketing to Inside and Outside customers.
The ideal candidate clearly understands growing our customer base and revenue is the prime goal. You will be proactive, commercially minded and comfortable bringing new ideas to the table. You should be confident managing your own workload, using data to identify opportunities and continuously improving marketing performance.
Key Responsibilities
Digital Marketing
Assist with the planning and execution of digital marketing campaigns
Manage and grow the company's digital presence across relevant channels
Research competitors, industry trends and new marketing opportunities
Work alongside the sales team to support lead-generation and customer acquisition initiatives
Manage marketing to existing customers to grow their product counts
Monitor campaign performance and recommend improvements
Manage update and catalogue all existing marketing assets
Social Media & Content
Manage social media channels and content calendars
Create, schedule and publish engaging social media content
Write and edit blogs, articles, website content, emails and other marketing materials
Repurpose existing content across different platforms and formats
Maintain consistent brand messaging and tone of voice
Create basic graphics and marketing assets using Canva or similar tools
Website & SEO
Update and maintain website content
Support on-page SEO and organic search initiatives
Support inclusion in AI search results
Conduct keyword and competitor research
Assist with improving website content, visibility and conversion opportunities
Monitor website traffic and search performance using tools such as Google Analytics and Search Console
Email & Lead Generation
Assist with email marketing campaigns and database communications
Create email content, newsletters and automated sequences
Support lead-generation activities across relevant digital channels
Assist with nurturing prospects and improving marketing funnels
Help identify opportunities to improve enquiries and conversions
Paid Advertising
Assist with the setup, management and optimisation of Google Ads and/or Meta Ads campaigns where required
Monitor campaign performance and key metrics
Test audiences, messaging and creative to improve results
Analytics & Reporting
Track website, social media, campaign and lead-generation performance
Monitor key metrics including traffic, engagement, enquiries and conversions
Prepare regular marketing reports
Identify what is working, what isn't and recommend improvements
AI & Marketing Technology
Use AI tools such as ChatGPT, Claude, Gemini and other relevant platforms to improve productivity and marketing output
Use AI to assist with research, content ideation, copywriting, analysis and campaign development
Identify opportunities to automate repetitive marketing tasks
Stay up to date with emerging digital marketing, AI and automation tools
Requirements
Essential
3+ years of experience in digital marketing
Strong written and verbal English communication skills
Experience managing social media and creating digital content
Experience with content marketing and email marketing
Good understanding of SEO and website marketing
Strong knowledge of Google Analytics, Zoho, and/or Salesforce
Experience using Canva or similar creative tools
Strong organisational and project management skills
Ability to work independently and manage multiple priorities
Strong attention to detail
Comfortable using AI tools as part of everyday work
Experience in Linked In promotion and engagement
Highly Desirable
Google Ads and/or Meta Ads experience
Whatsapp or other CMS experience
HubSpot, Mailchimp, Klaviyo or similar marketing platforms
Google Analytics and Google Search Console experience
Marketing automation experience
Lead-generation or B2B marketing experience
Experience working with Australian, UK or US businesses
Experience with tools such as Zapier, Make or other automation platforms
The Ideal Candidate
We're looking for a true digital marketing all-rounder who enjoys working across multiple areas of marketing.
You don't need to be an expert in every channel, but you should have strong hands-on experience across several of the following areas:
Social media
Content marketing
Email marketing
SEO
Website management
Lead generation
Paid advertising
Analytics and reporting
AI and marketing automation
Most importantly, we're looking for someone who is proactive and enjoys bringing ideas and recommendations to the business — not someone who simply waits for instructions.
What Success Looks Like
Understand our market, then create content that "talks" to that market.
Consistent, high-quality marketing activity across relevant channels
Improved website traffic, engagement and trial download enquiries
Stronger and more consistent social media presence
Improved content output and marketing campaigns
Better use of data, AI and automation
Clear reporting and ongoing optimisation
New ideas and initiatives that contribute to business growth
Salary: AUD $1,800-$2,500 per month, depending on experience and capability.
Work Arrangement & Expectations:
This is a remote role that will be set up as an independent contractor engagement.
To ensure alignment and transparency, successful candidates will be expected to:
Disclose any existing ongoing roles or client work
Reflect this engagement on their LinkedIn profile (clearly marked as "Independent Contractor")

Work arrangement
Yes