B2B Digital Marketing and Hubspot Specialist (009-01427)

Looking for Philippines-based candidates
Job Role: B2B Digital Marketing and Hubspot Specialist
Compensation range: $2,500 AUD - $3,000 AUD / Monthly
Engagement type: Independent Contractor Agreement
Work Schedule: This role is expected to align with the AU business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaboration, but as a contractor, you'll have flexibility in how you manage your time.
Who We Are: At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote so you'll be able to work from home.
Who The Client Is: They are an Australian company specializing in custom-branded apparel, uniforms, and promotional products, helping businesses bring their brands to life through high-quality, tailored solutions. By combining creative branding, reliable supplier partnerships, and seamless order management, they deliver exceptional products and service from concept to completion.
Role Overview: The B2B Digital Marketing & HubSpot Specialist is responsible for the day-to-day execution and continuous improvement of our lead generation, organic B2B social media, HubSpot websites, and HubSpot Marketing Hub Professional, as well as some BigCommerce category pages. The role creates and publishes professional content, maintains accurate and conversion-focused website content, builds and manages marketing campaigns and automation, and supports the generation, nurturing and handover of qualified leads.
The role reports to and works closely with the Company Director, Design Manager, HubSpot Coach, sales teams and operational stakeholders in Australia. The successful candidate is expected to work independently within approved plans, brand standards, processes and decision rights, while escalating technical, commercial, customer-sensitive and reputation-sensitive matters.
Approximate split: 40% website/CMS, 30% content and social, 30% automation and reporting
Key Responsibilities:
HubSpot Website & CMS Administration
Own routine content administration across our HubSpot websites
Create, update and publish approved product and service pages, landing pages, blog articles, listicles, case studies, news items, team profiles, forms, CTAs (calls to action), menus, downloads and other website content
Build and update pages using approved HubSpot templates and selected BigCommerce category pages, applying basic HTML and CSS where appropriate
Apply on-page SEO requirements, including page titles, meta descriptions, headings, internal links, image alt text, URL structure, and content formatting, in line with the agreed SEO and AEO direction
Optimise images, documents and other web assets for quality, accessibility and page performance
Conduct pre- and post-publication quality assurance across desktop and mobile, including links, forms, downloads, layout, spelling and lead routing
Maintain HubSpot forms, landing pages and CTAs and verify that submissions, notifications and campaign attribution function correctly
Maintain a website change log and promptly identify, document and escalate hosting, security, custom development, integration or complex plugin issues to the Director or external provider. Monitor website accuracy and identify outdated, missing or underperforming content for improvement
B2B Content & Social Media
Develop and maintain monthly organic social media calendars, aligned with approved marketing plans and campaign priorities
Research relevant industry topics, customer challenges, project applications, competitor activity and market developments to identify useful B2B content opportunities
Draft, edit, schedule and publish high-quality organic content across LinkedIn, Facebook, Instagram and other approved channels, with LinkedIn as the primary B2B platform
Repurpose product information, project updates, case studies, blog articles, photography, video and sales materials into channel-appropriate social content
Prepare social media assets using Canva, ElevenLabs, Gamma, HubSpot and Claude
Monitor comments, messages, mentions and engagement; respond to routine interactions using approved messaging and promptly escalate technical enquiries, complaints, sales opportunities and sensitive matters
Maintain an approved evergreen content bank and accurate records of content status, approvals, publication dates and source assets
Monitor content and social media performance and recommend practical improvements to content format, messaging, timing and calls to action
Lead Generation, Automation & Reporting
Build and maintain email nurture sequences, workflows and lists/segments in HubSpot
Maintain lifecycle stages, lead scoring and the MQL-to-sales handover process with the sales team
Keep CRM marketing data clean (properties, forms mapping, duplicates, consent/subscription types)
Build and maintain HubSpot dashboards and GA4 reporting; produce a monthly performance summary with recommendations
Set up and verify conversion tracking and campaign attribution
Graphics & AI
Technical design skills are not required; working proficiency with Canva, Claude, Gamma, ElevenLabs and HubSpot Breeze is required
Support the Design Manager with product mockups and graphics
Requirements
Essential:
5+ years in digital marketing, marketing operations or marketing automation
Strong hands-on HubSpot Professional (or above) experience: CMS page and landing page building, forms, workflows, lists, lifecycle stages, lead scoring and reporting
Email marketing and nurture sequence experience
Experience managing organic B2B social media, particularly LinkedIn company pages, including scheduling via HubSpot's social tool
GA4 reporting, conversion tracking and campaign attribution
Basic HTML and CSS
SEO and AEO fundamentals
Working proficiency with Canva and AI tools (Claude, Gamma, ElevenLabs, HubSpot Breeze), including prompting for marketing outcomes
Excellent written English suitable for an Australian B2B audience (writing samples required)
Strong attention to detail; able to manage multiple priorities independently in a remote environment
Desirable:
Experience supporting B2B marketing teams
Experience working with or for Australian businesses
Familiarity with They Ask, You Answer / inbound methodology
HubSpot certifications (Inbound, Marketing Hub Software, Content Hub)
BigCommerce experience
Work Arrangement & Expectations:
This is a remote role that will be set up as an independent contractor engagement.
To ensure alignment and transparency, successful candidates will be expected to:
Disclose any existing ongoing roles or client work
Reflect this engagement on their LinkedIn profile (clearly marked as "Independent Contractor")

Work arrangement
Yes