Sales City Head - General Trade - Preferrably from Water Purifier Industry

City Head – General Trade
Role Objective
Own the General Trade business for the city by expanding the retail network, building strong retailer engagement and driving sell-out, through effective management of a team of ASMs.
Key Responsibilities
Drive Retail Expansion: Identify and onboard new retailers to expand distribution and increase market coverage.
Drive Sell-Out: Develop and execute plans to increase sales and product offtake across the retail network.
Retailer Engagement: Build strong relationships with retailers, understand their requirements and improve retailer productivity and engagement.
Manage ASMs: Lead, coach and manage a team of ASMs; set targets, review performance and ensure strong field execution.
Distributor Management: Work closely with distributors to ensure adequate stock, timely replenishment and effective market coverage.
Market Development: Identify new markets, outlets and opportunities to increase penetration within the city.
In-store Execution: Ensure strong product availability, visibility, merchandising and execution of trade promotions.
Sales Planning: Translate city targets into territory-level plans and ensure consistent execution through the ASM team.
Market Intelligence: Track competition, pricing, retailer feedback and market trends and convert insights into actionable plans.
Performance Management: Track and improve key metrics such as new outlet additions, active outlets, productive outlets, distribution, sell-out and ASM productivity.
What We Are Looking For
5-8 years of experience in General Trade, preferably in the water purifier / consumer durable industry.
Candidates from the water purifier industry will be strongly preferred, particularly those with experience working with brands, distributors and retailers in the category.
Experience in managing ASMs or frontline sales teams.
Strong understanding of retailer, distributor and General Trade dynamics.
Proven ability to drive distribution and sell-out.
Strong relationship-building and negotiation skills.
Highly driven, hands-on and comfortable working in the field.
Strong execution and people-management skills.
Data-driven and comfortable working with sales targets and performance metrics.
The Ideal Candidate
A hands-on GT sales leader who understands the water purifier market, knows how to build retailer and distributor relationships, and can lead a team of ASMs to consistently deliver distribution, sell-out and market growth

Work arrangement
No