Brand Manager (D2C OR E-Commerce) (6+ Years Only)

Brand Manager (6+ Years)
Job Description
Role Overview
Own how Decode Age looks, sounds and feels everywhere a consumer meets it — be it ad visuals, messaging, tone of voice, community character, events or creators. Basically, build a strong top of the funnel, brand searches, awareness and perception.
Why This Role Exists
We have demand, traffic, and products that work. What determines how easily that demand keeps growing is whether people recognise, understand, and trust Decode Age before they ever see a performance ad. This role exists to build that recognition deliberately — so every visual, message, and interaction adds up to a brand people already know, long before they hit our funnel.
Who You Will Handle
You'll lead and oversee a team of 10+ across:
Creative Strategist(s)
Social Media Team
Influencer & Community Team
Designers & Editors Team
From Day One
Things you'll be looking after as soon as you join:
Product Campaigns
Podcast Creation
Brand Strategy
GTM Perception
And More
Scope of Work
Strengthen Decode Age's position as the leader in India's longevity category Build a strong top of the funnel and consumer perception Own visual and communication direction across all channels, PR and creative outputs Take care of cross-functional brand consistency Achieve a 20% yearly rise in share of voice across digital and earned channels Drive Instagram growth of 12–20% month-on-month Kickstart YouTube growth, perception-building and strategy Grow owned community channels and the creator network Ensure cohesive messaging across website, Amazon, paid ads and socials for every launch Implement processes that reduce creative and approval delays Oversee production of videos, graphics, educational content and posts, maintaining top-tier quality Conceptualise, plan and run major brand campaigns and IPs across the year — product launches, category-building moments and seasonal pushes Host monthly interactive sessions, expert talks, brand events and community-driven initiatives
What Success Looks Like (First 3–6 Months)
Quantitative
Top-of-funnel visibly strengthens — more people recognise Decode Age before they're ever targeted with a performance ad
Measurable increase in branded search volume and direct/organic traffic
Qualitative
A brand guideline that's documented, adopted, and actively used across every function
Visible consistency across ad creatives, packaging, PR, and partnerships
Building a strong team structure

Work arrangement
No