Performance Marketing Manager

About the role
We are looking for a strategic, business-first marketer who treats paid media as a growth lever, not a campaign-execution function. You will own performance marketing across Google, Meta and other paid platforms, and be measured on incremental revenue, blended CAC and new-customer growth across our website and retail stores. You should start from the business problem and work back to the channel plan.
Key responsibilities
Strategic growth planning
Own the end-to-end performance marketing strategy, tied to business goals: revenue, CAC and ROAS.
Translate business targets into a channel, category and city-level plan with monthly budget phasing and scenario models.
Map customer journeys and build full-funnel plans; identify growth bets from data, customer behaviour and business needs.
Campaign ownership and execution
Lead strategy across Google (Search, Performance Max, Demand Gen, YouTube) and Meta (Advantage+, prospecting, retargeting, catalog), extending into programmatic and emerging platforms where they drive incremental growth.
Take full ownership of budget allocation and media mix for maximum ROI and efficiency.
Run a structured creative testing framework — hypotheses, test design, kill/scale rules and a learning library — across creatives, landing pages and audiences.
Measurement and attribution
Own the measurement framework: platform attribution, GA4, media mix modelling and incrementality, and how each drives spend decisions.
Drive cross-platform attribution analysis to influence spend and customer acquisition strategy. Build predictive and performance dashboards in collaboration with analytics and data teams.
Ensure signal quality across server-side tracking, Meta CAPI and Google Enhanced Conversions; reconcile platform, GA4 and order data into one trusted view.
Business reporting and cross-functional work
Present performance and investment recommendations to leadership in business language: what moved revenue, what it cost, what we do next.
Partner with brand, content, tech and product teams; brief creative with data-backed insight.
Track competitors, platform changes and industry benchmarks, and turn them into experiments.
What we're looking for
4+ years of hands-on performance marketing, ideally in D2C, e-commerce or omnichannel, owning revenue or CAC targets and large multi-platform budgets.
Business-first thinker with strong commercial acumen: fluent in AOV, CAC and ROAS, and willing to cut spend that doesn't grow the business.
Hands-on experience running and optimising campaigns on Google Ads, Meta Ads Manager and programmatic platforms such as DV360. Hands-on with GA4, GTM, server-side tracking, Meta CAPI and Enhanced Conversions; comfortable in SQL or advanced Excel and Looker Studio.
Fluent with AI tools (ChatGPT, Claude, Gemini and platform AI features) for analysis, reporting, creative ideation and workflow automation.
Strong analytical mindset with a knack for storytelling through numbers; high ownership and bias for action.

Work arrangement
No