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火龙漫剧-增长策略产品经理(北京/深圳)

Tencent · Beijing, China
Own > 3 years of working experience

At a glance

The key details from the original listing.

Posting date unavailable
CompanyTencent
LocationBeijing, China
Experience> 3 years of working experience
SourceOwn
ListedPosting date unavailable

About the role

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1.负责金币激励体系的设计与迭代:签到、时长任务、追剧解锁、邀请、广告激励、金币兑换 / 提现全链路;建立发行与消耗的平衡模型,保证激励预算 ROI 为正;
2.负责 Push / 站内消息等全域触达体系:用户分层触达矩阵、频控与疲劳度管理、最佳发送时间适配;
3.负责激励与触达方向的 A/B 实验体系,对 DAU、留存(次留 / 7 留 / 30 留)、回访率、激励成本效率直接负责;
4.与内容、投放、算法、客户端、数据团队协作,把激励与触达接入完整用户生命周期。

Experience
> 3 years of working experience

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