Content Marketing Consultant

Flexing It is a freelance consulting marketplace that connects freelancers and independent consultants with organisations seeking independent talent.
This is an independent consulting role with Our client, a leading Hyperscale Data Center Provider, is looking to engage with a Content Marketing Consultant (Technical Writing).
Key responsibilities:
Develop and carry out communications strategies aligned with company goals and industry trends, and lead marketing efforts to improve brand visibility, engagement and loyalty.
Create content for various platforms, including press releases, blogs, social media and website updates.
Work with cross-functional teams to use industry events, product launches and milestones as communication opportunities.
Build relationships with media outlets, journalists and influencers to secure media coverage.
Monitor industry news and trends to spot thought-leadership and proactive communication opportunities.
Manage crisis communications: draft statements, handle inquiries and coordinate responses.
Drive internal communication initiatives so messaging stays consistent across the organisation.
Produce and distribute regular internal newsletters.
Support the creation of marketing collateral, presentations and other materials.
Measure the effectiveness of communication efforts and adjust strategies as needed.
NOTE:
Duration: 3 Months
Location: Remote
Capacity: 50 hours/month
Skills Required
Proven experience in corporate communications, public relations, media relations, and brand management.
Strong written and verbal communication skills, with the ability to tailor messaging for diverse audiences.
Proficiency in content creation, including press releases, blogs, newsletters, social media posts, and website content.
Familiarity with social media platforms, content management systems, media monitoring tools, and digital communication channels.
Strong strategic thinking and the ability to develop communication plans aligned with business objectives and industry trends.
Ability to build relationships with journalists, media outlets, influencers, and internal stakeholders, and coordinate communications around events and product launches.
Experience in crisis communications, internal communications, and managing sensitive issues while ensuring consistent organisational messaging.
Excellent organisational and analytical skills, with the ability to manage multiple projects, measure communication effectiveness, and knowledge of technology or data center industry trends as an added advantage.

Work arrangement
Yes