Digital Marketing Intern

Position Overview:
This internship provides an opportunity to gain hands-on experience in customer engagement and data analytics. The Digital Marketing Intern will support initiatives focused on delivering personalized customer experiences through data-driven marketing, customer journey optimization, and campaign execution. The internship takes place in Summer 2027.
Essential Duties & Responsibilities:
This hands-on role will work closely with partners across Marketing, Technology, Data & Insights, Product, and global market teams to support CRM campaigns, analyze performance data, identify opportunities for improvement, and contribute to customer engagement initiatives.
The intern will help translate customer insights into actionable recommendations while gaining exposure to marketing technology platforms, campaign management processes, and customer lifecycle strategy.
Through this experience, the intern will learn how large organizations leverage data, technology, and cross-functional collaboration to create meaningful customer experiences, improve campaign effectiveness, and drive business results across global markets.
Example #1 - CRM Competitive Benchmark Analysis.
Research and evaluate customer engagement strategies used by leading brands across industries, including email marketing, SMS programs, push notifications, loyalty initiatives, onboarding experiences, and customer lifecycle journeys. Analyze findings and develop recommendations that can be applied to future CRM programs and customer engagement strategies.
Example #2 - CRM Use Case Library & Journey Gap Analysis.
Support the organization and enhancement of a global CRM use case repository by documenting customer journeys, audience segments, business objectives, engagement triggers, communication channels, and expected outcomes. Identify opportunities to improve customer experience and recommend new CRM use cases to address gaps within the existing journey framework.
Example #3 - CRM Analytics & AI Innovation Project.
Analyze campaign performance data, reporting processes, and emerging CRM technologies to identify opportunities for improvement. Research AI capabilities within CRM platforms and develop recommendations for how AI can be used to enhance personalization, segmentation, content development, campaign optimization, and operational efficiency.
Required Qualifications:
The company does not provide immigration-related sponsorship for this role.
Do not apply for this role if you will need the company’s immigration sponsorship (e.g., H-1B, STEM OPT, TN, etc.) now or in the future.
Desired Majors: Marketing, Digital Marketing***, Customer Experience/Relations, Business, Communications, Data Analytics, Marketing Analytics, Marketing Technologies, Integrated Marketing Communications, Information Systems.
Students who will have completed their junior year by the start of the internship and have an anticipated graduation date between December 2027 and April 2028.
Microsoft Excel, PowerPoint, and Word.
Basic data analysis and reporting skills.
Experience creating presentations and summarizing insights.
Familiarity with digital marketing, email marketing, CRM, or customer engagement concepts.
Experience working with AI tools (such as Microsoft Copilot, ChatGPT, Claude, or similar platforms) to support research, analysis, content development, or productivity.
Exposure to marketing analytics, dashboards, Power BI, Tableau, or other visualization tools is a plus.
Interest in marketing automation, customer journey mapping, or marketing technology platforms.
Strong interest in digital marketing, content strategy, and customer engagement.
Compensation:
The compensation for this role is $24.36–$25.55 per hour.
Procedure:
We are an HR consultancy firm, and we help candidates match with the potential roles by using an Artificial Intelligence System which is free of cost. If you meet the eligibility criteria, please apply and our recruitment team will help you understand your strengths and strategize your career ahead. We can let you know better once you submit your resume.

Work arrangement
Yes