Web & Digital Analytics Manager

Role: Web & Digital Analytics Manager
Reports into: Head of Digital Trade
Contract Type: Full Time, working 7.5 hours per day, 5 days per week
Location: Hybrid, working 3 days a week in our offices based in Old Street, London
About Us
Nothing is clearer to us than the belief that every woman should include strength training in her life to enhance both physical and mental well-being. It's about building strong bodies and even stronger minds, asserting their right to take up space in the gym, and allowing the spotlight to shine bright on their progress.
To us, strength training represents a determined, goal-oriented mindset and an unwavering work ethic. We don't wait for success; we create it through hard work and determination. When faced with challenges, we don't back down; instead, we break through barriers, recognising that true progress lies on the other side.
These are the pillars that form the foundation of Oner Active. We consistently challenge ourselves to create innovative and impactful products, so that you can perform better. With our range of products and innovative approach, we provide a wide variety of colours to ensure that all skin tones genuinely radiate in Oner.
Our Purpose and Mission
We are on a mission to unite and empower women to be the strongest version of themselves through strength training. We want to inspire women to take centre stage in the gym by promoting strength training, which underpins all movement and sport, as a healthy foundation in life.
Our Benefits
25 days annual leave + bank holidays and work from anywhere up to 4 weeks a year
5% employer match salary sacrifice pension scheme
Generous Oner Active discount plus regular office sample sales
Free Evolve You subscription
Private Healthcare with AXA including optical and dental
Monthly wellness allowance and team workout classes
Start-up culture - the chance to learn and make a real impact
Great employee events like our Summer party, Christmas party and team away days
Healthy office snacks and fruit (plus a chocolate cupboard for a sweet treat for the balance)
Dog friendly office
Our Digital Trading Team:
The Digital Trading Team at Oner Active sit at the heart of our customer engagement and growth strategy. We are a passionate, data-driven group dedicated to creating personalised, impactful customer experiences that drive loyalty and long-term growth. We work closely with Digital Trade, UX/UI, Marketing, Product and Technology to understand our customers, identify opportunities and continuously improve how they shop with Oner.
We move quickly, test, learn and adapt. We are looking for someone who is naturally curious, commercially minded and always asks “why?” — not someone who simply produces reports.
About You:
As Web & Digital Analytics Manager, you will be the analytical voice of our digital customer experience.
You will use customer behaviour and commercial data to understand what is happening, why it is happening and what we should do next.
You will own web analytics across Contentsquare, GA4 and Shopify, using these platforms to uncover opportunities across the customer journey and turn insights into actions that improve conversion, revenue and the overall customer experience.
This is a highly commercial role. You will work closely with Digital Trade, UX, Marketing and Tech to shape the website experience, prioritise opportunities and measure the impact of our decisions.
You’ll be responsible for
Own web and customer experience analytics across GA4, Contentsquare and Shopify.
Analyse the full customer journey, identifying friction, drop-off points and conversion opportunities across landing pages, PLPs, PDPs, navigation and checkout.
Use Contentsquare to analyse heatmaps, session replays, customer journeys, behavioural trends and on-site interactions.
Use GA4 and Shopify to connect customer behaviour with commercial performance, including sessions, conversion rate, revenue, AOV, UPO, product performance and acquisition.
Identify opportunities to improve conversion, revenue and customer experience through data-driven recommendations.
Lead the CRO and testing agenda, from identifying opportunities and creating hypotheses through to A/B test analysis and recommendations.
Partner with UX/UI, Digital Trade, Marketing, Product and Tech to translate insights into website and customer experience improvements.
Build and maintain dashboards and reporting that clearly communicate what is happening, why it is happening and what action we should take.
Conduct deep-dives into customer behaviour, including new vs returning customers, customer journeys and product behaviour.
Analyse performance by product, category, campaign, traffic source and customer segment to identify commercial opportunities.
Monitor key digital KPIs and proactively identify anomalies, trends, risks and opportunities.
Support weekly, monthly and quarterly trading and performance reviews with clear, actionable insights.
Help shape the wider Digital Trade strategy by bringing the customer voice and data into commercial decision-making.
You’ll need to have
3+ years' experience in Web Analytics, E-commerce Analytics, Digital Analytics, CX Analytics or a similar role.
Strong hands-on experience with GA4, Contentsquare and Shopify.
Strong understanding of e-commerce KPIs including conversion rate, AOV, UPO, revenue, sessions, retention and acquisition.
Proven experience analysing customer journeys, conversion funnels and on-site behaviour.
Experience developing, analysing and optimising A/B tests and CRO initiatives.
Strong Excel/Google Sheets skills and working knowledge of SQL.
Ability to connect multiple data sources and turn complex data into clear commercial insights and actions.
Strong commercial understanding — you don't just tell us what happened, you can explain why it happened and what we should do next.
Excellent communication and storytelling skills, with the confidence to present insights to senior stakeholders.
Experience working with Shopify or another major e-commerce platform.
A highly analytical and curious mindset, with a genuine interest in understanding customer behaviour.
Nice to have
Experience with data visualisation tools such as Looker Studio, Power BI or Tableau.
Experience with Google Tag Manager and digital tracking implementation.
Basic understanding of HTML, CSS and JavaScript to support tagging and troubleshooting.
Experience with Triple Whale or other e-commerce analytics platforms.
Experience working within a fast-paced, high-growth DTC or fashion/e-commerce business.
What success looks like
In this role, success means that data is not just being reported — it is changing the wa

Work arrangement
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