Commercial Director, APAC

Would you like to join an innovative team driven by a bold vision – unleashing tools to accelerate breakthroughs in human health?
The Commercial Director, APAC will be responsible for leading all commercial activities across the region, with accountability for revenue growth, market development, distributor management, and customer success.
As a key member of the leadership team, this individual will play a critical role in establishing and scaling the commercial infrastructure of a newly formed company. Working closely with global and regional stakeholders, the successful candidate will help build the operational foundation required for long-term success, while maintaining direct responsibility for sales activities in Japan, our largest market in Asia Pacific.
This is a hands-on leadership role requiring both strategic vision and operational execution.
Direct Reports
• APAC Applications Sales Manager (Singapore based)
• Field Application Scientist (Japan based)
• Field Service Engineer (China based)
Current Commercial Model
• Direct sales operations in Japan and Singapore
• Distributor and channel partner network across India, Korea, and Taiwan
Key Responsibilities
Regional Commercial Leadership
Develop and execute the Asia Pacific commercial strategy and actions to achieve revenue and growth objectives.
Lead, coach, and develop a high-performing regional team.
Build strong relationships with key customers, opinion leaders, distributors, and strategic partners.
Direct Sales
Serve as the Sales Manager for the Japan market.
Engage directly with customers and advance sales opportunities.
Building the New Company
Collaborate with cross-functional teams to establish regional business infrastructure.
Support implementation of CRM and commercial operating systems.
Contribute to the development of order-to-cash processes and operational workflows.
Assist in the establishment of legal entities
Build up regional service delivery models
Qualifications
Education
Bachelor's degree in Life Sciences or related discipline, or equivalent industry experience required.
Advanced degree (MSc, PhD, MBA) preferred.
Experience
10+ years of commercial leadership experience in life science tools, biotechnology, genomics, diagnostics, or related industries.
Genomics experience strongly preferred.
5+ years of demonstrated success leading distributor and channel sales organizations.
Proven success delivering growth across multiple APAC countries
Experience managing strategic partnerships, distributor relationships, and contract negotiations.
Demonstrated success selling complex scientific or technical solutions.
Experience with Salesforce.com (SFDC) or other CRM platforms.
Experience with Power BI or similar business analytics tools preferred.
Competencies
Entrepreneurial mindset with the ability to thrive in a dynamic, high-growth environment.
Strong strategic planning, business development, and commercial execution skills.
Comfortable operating with ambiguity and building processes from the ground up.
Hands-on leader with exceptional communication, influencing, and stakeholder management abilities.
Proven ability to drive results through both direct and indirect sales channels.
Strong financial acumen, including forecasting, budgeting, and business performance management.
Demonstrated ability to lead across cultures and geographically dispersed teams.
TOEIC 700+ or equivalent English proficiency.
Willingness and ability to travel up to 60% within APAC.
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