Community Manager

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Community Manager - Merchant Square
Reporting to Bewonder*, and working closely with the client, the Community Manager will be responsible for leading the development and delivery of a comprehensive community experience, events, and marketing strategy for the 10,000 residents, occupiers, and visitors at Merchant Square Estate. This role combines strategic placemaking with hands-on community engagement and activation to position Merchant Square as a premium mixed-use destination in Paddington Basin where people live, work, and visit.
What this job involves
The purpose of this Community Manager role is to create and deliver a bespoke community experience and engagement programme that drives occupier satisfaction, stimulates visitor footfall, and establishes Merchant Square as a thriving, premium mixed-use estate. The role focuses on building strong relationships across the diverse community while delivering exceptional events and marketing initiatives that enhance the overall estate experience.
Team Structure
The Community Manager will work as an integral extension of the client team, maintaining a close collaborative relationship that is fundamental to the success of the Merchant Square community. This partnership approach ensures seamless alignment between client objectives and day-to-day community management activities. The Community Manager will report to the Community Lead at Bewonder* who will provide strategic support and guidance, while also having access to Bewonder*'s in-house creative studio, digital team and network of partners. As part of a network of Community Managers across the UK, they will benefit from best practice sharing and networking opportunities within this professional group. Working closely with both the onsite client team and the Merchant Square Estate Management team, the Community Manager will foster strong working relationships that enable cohesive property management and community development aligned with the client's vision and operational requirements.
What your day-to-day will look like:
Community and Events Management
Act as lead contact and coordinator for events, communications, and marketing activities across the estate
Strategically plan the yearly programme of events that contributes to the overall Merchant Square brand for the benefit of estate occupiers, residents, and local community
Establish regular meetings with main occupier (office, retail and leisure) and resident representatives to develop strong working relationships and support ongoing communications
Create and deliver an engaging and vibrant community/placemaking strategy that connects customers within Merchant Square Estate
Implement placemaking projects to enhance and activate the spaces throughout the estate
Deliver events on-site as the leading point of contact, managing external partners and ensuring operational excellence
Engage with local charities and produce annual CSR programme aligned with sustainability and social impact agenda
Marketing and Communications
Drive marketing activity for Merchant Square Estate, managing all marketing channels including website, social media handles, and monthly newsletter to drive digital engagement
Coordinate activity and development on upcoming Merchant Square mobile application
Leverages available photography and videography resources to develop engaging social media content, transforming professional visuals into posts that showcase Merchant Square’s vibrant community and activities
Manage estate communications and signage with designers
Manage relationships with external creative and communication agencies
Write content for awards submissions and create engaging content for various platforms
Liaise with occupiers, residents, and traders regarding offers, news, and campaign feedback
Operations and Administration
Close collaboration and communication with the client and estate management team to ensure they are aware of ongoing community activity
Collate appropriate documentation for each event including Event Management Plans, Risk Assessments, and License documents, ensuring all events adhere to health & safety and licensing policies
Manage the events and marketing budget effectively throughout each service charge year
Engage and negotiate with potential commercial partners for events, pop-ups, and filming opportunities
Support occupier customer feedback programmes and surveys, using feedback to inform strategy
Maintain confidentiality of all appropriate communications and documentation
Support control and management of assigned budgets, raising external revenue through events activities where possible
Key Stakeholders
European Land (Client)
Bewonder* (JLL)
Estate Management team (JLL)
Occupiers, residents, building managers & retailers
Local community groups and charities
Third party agencies and service partners
External creative and communication agencies
Knowledge, Skills and Experience
Essential Experience
Previous experience in marketing and events environment, at Assistant or Executive level, either agency or client side
Proven experience in delivering successful events and placemaking strategies across destinations with high footfall
Experience in content creation and management with good understanding of WordPress or similar CMS
Hands-on experience with Instagram and Facebook for business
Proficiency in using Mailchimp or similar email marketing platforms
Experience in delivering onsite events and content development for websites and social media
Essential Skills
Strong interpersonal, verbal, and written communication skills
Exceptional organisational and multi-tasking skills