Vice President of Global Marketing

Vice President of Global Marketing
Location
Los Angeles, CA | Hybrid / Remote Available
Employment Type
Full-Time | Executive Leadership
Reports To
Chief Marketing Officer (CMO) / Chief Executive Officer (CEO)
Position Summary
We are seeking an experienced, strategic, and results-driven Vice President of Global Marketing to lead the company's global marketing strategy, strengthen brand positioning, and drive business growth across international markets.
The VP of Global Marketing will oversee global brand management, integrated marketing campaigns, digital marketing, demand generation, market research, regional marketing programs, and marketing performance. This executive will ensure consistent global brand positioning while adapting marketing strategies to regional market conditions, customer preferences, and business objectives.
Working closely with executive leadership and regional teams, the VP will identify international growth opportunities, optimize marketing investments, build effective marketing operations, and establish a high-performing global marketing organization that supports sustainable revenue growth and market expansion.
Key Responsibilities1. Global Marketing Strategy & Leadership
Develop and execute the company's global marketing strategy in alignment with corporate objectives and long-term growth plans.
Establish global marketing priorities, annual plans, strategic initiatives, and measurable performance targets.
Translate corporate goals into coordinated marketing strategies across regions, business units, and customer segments.
Identify emerging market opportunities, industry trends, and competitive developments to guide strategic decisions.
Provide executive leadership with recommendations on global positioning, marketing investments, and international expansion.
2. Global Brand Management & Positioning
Establish and maintain a consistent global brand identity, positioning strategy, and messaging framework.
Oversee brand awareness initiatives to strengthen recognition, reputation, and differentiation across international markets.
Develop global brand guidelines and ensure consistent application across regional marketing teams and external partners.
Monitor brand performance, customer perception, and market positioning across key regions.
Adapt brand communications to local market conditions while maintaining global brand consistency.
3. International Market Expansion
Identify opportunities to expand the company's presence in new countries, regions, and customer segments.
Conduct market research to evaluate customer needs, regional demand, competitive landscapes, and market entry requirements.
Develop localized marketing strategies based on regional business objectives and cultural considerations.
Collaborate with regional leadership to establish market-specific campaigns, partnerships, and customer acquisition initiatives.
Monitor regional marketing performance and adjust strategies to improve market penetration and commercial results.
4. Integrated Marketing & Demand Generation
Lead integrated marketing campaigns across digital, content, events, public relations, and other relevant channels.
Develop global demand generation strategies to increase qualified leads and support sales pipeline growth.
Oversee digital advertising, search engine optimization (SEO), search engine marketing (SEM), email marketing, and marketing automation.
Coordinate global campaigns with regional marketing teams to ensure consistent execution and effective resource utilization.
Evaluate campaign effectiveness and optimize marketing activities based on engagement, conversion, and acquisition performance.
5. Regional Marketing Operations & Collaboration
Establish scalable marketing processes, governance standards, and operating frameworks across global teams.
Coordinate marketing planning, campaign execution, and performance reporting across regions.
Define responsibilities, communication channels, and collaboration practices between headquarters and regional marketing organizations.
Ensure regional teams have the resources, tools, and guidance needed to execute effective marketing programs.
Promote knowledge sharing, operational consistency, and best-practice adoption across the global marketing organization.
6. Marketing Analytics & Budget Management
Develop and manage the global marketing budget, including regional allocations and campaign investments.
Establish global KPIs and reporting standards to evaluate marketing effectiveness and business impact.
Monitor lead generation, conversion rates, customer acquisition costs, return on marketing investment, and revenue contribution.
Analyze regional performance data to identify opportunities for resource optimization and improved campaign results.
Present global marketing performance reports, budget forecasts, and strategic recommendations to executive leadership.
7. Cross-Functional Leadership & Commercial Alignment
Collaborate with Sales, Business Development, Product, Customer Success, Finance, and Operations to align marketing initiatives with business priorities.
Partner with regional sales leaders to develop market-specific campaigns and support revenue generation.
Work with Product and Product Marketing teams to strengthen positioning, messaging, and go-to-market execution.
Coordinate with Legal, Compliance, and external partners to ensure marketing activities meet applicable requirements.
Align global marketing strategies with customer acquisition, retention, market expansion, and overall commercial objectives.
8. Global Marketing Team Development
Recruit, lead, mentor, and develop global marketing directors, regional marketing leaders, and functional marketing teams.
Establish performance expectations, leadership development plans, and accountability standards across the organization.
Develop succession planning and professional development programs for global marketing leadership.
Build relationships with agencies, media partners, research firms, and other external marketing service providers.
Foster a high-performing global marketing culture focused on collaboration, innovation, accountability, and continuous improvement.
QualificationsEducation
Bachelor's degree in Marketing, Business Administration, International Business, Communications, or a related field.
MBA or a master's degree in Marketing, International Business, or Business Administration preferred.
Additional education in global marketing, international management, or strategic leadership is an advantage.
Experience
20+ years of progressive experience in marketing, brand management, international marketing, or related functions.
10+ years of senior leadership experience managing global or multi-region marketing teams.
Demonstrated success developing and executing marketing strategies across multiple markets or geographic regions.
Proven experience in global brand management, demand generation, digital marketing, and regional campaign execution.
Strong understanding of international market research, customer segmentation, localization, and go-to-market strategy.
Experience managing global marketing budgets, performance analytics, and cross-functional initiatives.
Demonstrated ability to work effectively with executive leadership, regional business leaders, and external partners.
Excellent leadership, communication, analytical, strategic planning, and decision-making skills.
Core Competencies
Global Marketing Strategy
International Market Expansion
Global Brand Management
Regional Marketing Leadership
Integrated Marketing Campaigns
Digital Marketing and Demand Generation
Market Research and Competitive Intelligence
Marketing Analytics and Performance Measurement
Global Budget and Resource Management
Go-to-Market Strategy
Cross-Functional Leadership
International Stakeholder Management
Marketing Operations and Governance
Team Development and Executive Leadership

Work arrangement
Yes