Head of Brand Marketing (North America Market)

Job Overview
Lead the full-funnel GTM strategy in English-speaking regions (anchored in US/Canada, extending to UK/Australia), with a core focus on Product-Led Growth (PLG) and the creator ecosystem, while building brand trust within the Western public opinion environment regarding AI creation.
Key Responsibilities
Strategy Formulation: Develop and execute the overall GTM strategy for English-speaking markets—centered on PLG + Content/Creator Ecosystem, differentiating from traditional game-style release campaigns.
Brand & Community: Operate content ecosystems and communities on YouTube, TikTok, X, Reddit, and Discord; grasp North American UGC trends, community slang, and meme culture; the core is to activate and expand existing English-speaking communities.
Creator & KOL Ecosystem: Expand networks of Western creators and KOLs, and design creative support and incentive mechanisms.
AI Public Opinion & Brand Stance (The real challenge of this role): There is significant opposition towards AI art within North American creative communities. You must formulate the brand stance and communication strategy, proactively manage community risks, and build positive narratives and trust.
PR & Events: Plan online campaigns, topic marketing, and participation/exposure in overseas exhibitions (e.g., Anime Expo).
Media & Ecosystem Partnerships: Expand media publications, content platforms, and potential IP/platform partnerships.
Data & Iteration: Track North American data and optimize tactics, feeding local insights back to the product team.
Job Requirements
Sense: Keen intuition for North American ACG/creative ecosystems, UGC trends, community sentiment, and meme culture—especially the ability to read the complex attitudes of creative communities towards AI tools, knowing what can be said and what will trigger a backlash.
Product Understanding: You use the company's product or similar AI creative tools yourself, understanding the features as well as why creators love/wary of it.
Learning & Exploration: Ability to learn quickly in a highly sensitive public opinion market without mature playbooks, independently explore strategies, and solidify experience.
Public Opinion & Crisis Intuition: Ability to predict risks and find entry points for positive narratives amidst opposition—this is more critical than "having years of marketing experience."
Strong Owner mindset and entrepreneurial spirit.

Work arrangement
Yes