Officer / Assistant Officer (Marketing and Social Media Content) - School of Business and Management

Department: Office of the Dean of Business and Management
Job Posting Details
The China Strategy team at HKUST Business School is seeking a motivated, creative and platform-savvy professional to join our team. The successful candidate will mainly be responsible for content planning and material production for WeChat Channels, Xiaohongshu and other relevant platforms, supporting the School’s branding, engagement and China Mainland market outreach.
Key Responsibilities
The appointee will be responsible for:
Planning and executing social media content strategy for WeChat Channels, Xiaohongshu and other relevant accounts, in terms of text posts, image and video contents, and other multi-media contents development;
Creating, shooting and editing short-form videos and photo content, including but not limited to classroom recaps, student interviews, professor interviews, corporate visits, events and alumni stories, and writing platform-appropriate captions, titles and cover designs;
Tracking content performance and optimizing based on data, audience insights and platform trends; familiar with basic data tools;
Ensuring brand consistency, content compliance and approval processes; and
Supporting other marketing and China Strategy initiatives as assigned.
Other duty assigned by the team supervisor.
Requirements and Key Qualifications
Applicants should have:
A bachelor’s degree in Marketing, Communications, Media, Film, Business or a related field, with at least 2 years of relevant work experience;
Hands-on experience in social media marketing, content creation or video production; experience with WeChat Channels and Xiaohongshu preferred;
Shooting and basic editing skills; familiarity with basic tools such as CapCut, Canva, Photoshop, etc.;
Good command of written and spoken English and Mandarin; Cantonese would be an advantage;
Strong content sense, with the ability to judge pacing, storytelling and platform fit;
Creativity, trend-awareness and understanding of viral content mechanics would be preferred;
Good organizational, analytical and problem-solving skills, with the ability to manage multiple tasks independently;
Good interpersonal and communication skills, with a collaborative, responsible and service-oriented approach; and
A portfolio of social media accounts, videos or campaigns produced is required.
The successful candidate may be required to work outside normal office hours, including weekends, and at the main campus or other designated locations as operational needs arise. (Duration: 2 years, renewable)
Starting salary will be commensurate with qualifications and experience. Fringe benefits including annual leave, medical and dental benefits will be provided. A gratuity will be payable upon successful completion of contract.
Review of applications will continue until the position is filled.
(Information provided by applicants will be used for recruitment and other employment-related purposes. Applicants should read the Personal Information Collection Statement before submission of application.)
HKUST is an equal opportunities employer and is committed to our core values of inclusiveness, diversity, and respect.