Expert - Digital Media and Performance Marketing

Company Details
Hansa Cequity is one of the leading data driven, connected CX services provider in India. It provides integrated solutions in Marketing, Data Analytics, MarTech, Campaign management, Digital and Contact centre to enable its clients to acquire customers intelligently, retain and manage them profitably.
With a data driven marketing approach and strategy we help companies leverage the power of technology through propriety and best in class marketing automation and analytics platforms. Our teams glean out insights and understand our clients customers and prospects. Our campaign management and digital marketing consultants then move in to create meaningful engagements opportunities in a multi-channel environment. Our key objective is to drive measurable business growth for clients.
We stand among the top 50 analytics company in India.
Please visit http://www.hansacequity.com for further understanding.
LinkedIN page : https://www.linkedin.com/company/hansacustomerequity/
Responsibilities
Manage and optimize Google Ads and Meta Ads, primarily for lead generation.
Handle BFSI campaigns across loans, insurance, fintech, lending and financial products.
Own the funnel from lead generation through CPL, lead quality and conversions.
Optimize campaigns across budgets, audiences, creatives and performance.
Work with GA4, GTM, Google Ads, Meta Ads Manager and Looker Studio.
Prepare performance reports and actionable insights.
Be comfortable managing campaigns across BFSI and other industries.
Requirements
3+ years of hands-on Performance Marketing experience.
Strong BFSI lead-generation experience.
Hands-on expertise in Google Ads and Meta Ads.
Strong understanding of CPL, CAC, CTR, CVR and lead quality.
Experience with GA4, GTM and conversion tracking.
Strong analytical and reporting skills.
Agency experience preferred.
If you have strong BFSI performance marketing experience and want the opportunity to work across diverse industries, we'd love to hear from you.

Work arrangement
No