Digital marketing BDE

Company Description Rodez Web Technologies is a full-service marketing and development agency that helps brands grow through tailored digital solutions. The company delivers end-to-end services including web and app development, performance marketing, branding, and SaaS platforms, combining creativity with technology to drive measurable results. With offices in Raebareli and Lucknow, Rodez Web Technologies serves clients across India and international markets. A team of 160+ professionals collaborates across disciplines to build scalable solutions and long-term partnerships. Applicants can expect a dynamic, growth-focused environment with exposure to diverse industries and digital projects.
Role Description The Digital Marketing Business Development Executive (BDE) is a full-time, on-site role based in Noida. This role focuses on identifying and qualifying new business opportunities for digital marketing services, including SEO, social media, performance campaigns, and web solutions. Day-to-day responsibilities include prospecting and lead generation, conducting client meetings and presentations, preparing proposals, and following up on opportunities to drive conversions. The BDE will collaborate with marketing and technical teams to understand service capabilities, create tailored pitches, and support campaign planning aligned with client objectives. The role also involves maintaining a sales pipeline, updating CRM tools, tracking performance against targets, and providing regular reports and insights to management.
Qualifications
Strong understanding of digital marketing concepts, including SEO, social media marketing, paid advertising, and web solutions, with the ability to explain these to potential clients.
Business development and sales skills, including lead generation, prospecting, negotiation, and closing deals in a B2B environment.
Excellent communication and presentation skills, with the ability to prepare compelling proposals, pitch decks, and client correspondence.
Ability to research industry trends, analyze competitors, and identify new market segments and opportunities.
Basic familiarity with CRM tools, sales tracking, and performance reporting to manage and optimize the sales pipeline.
Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).
Strong interpersonal skills, a collaborative approach, and the ability to work in a fast-paced, target-driven environment.
Prior experience in a digital agency or IT services business development role is an advantage.

Work arrangement
No