Sales Manager

Company Description G.R. Bathla Group is a leading educational publishing organization in India, producing textbooks and exam preparation materials under the banners of Prakash Publications and G.R. Bathla & Sons. The group publishes books in English and Hindi for Classes I–XII across various school boards, as well as resources for engineering and medical entrance exams such as JEE (Main & Advanced) and NEET. Its titles are known for being student-friendly, competition-focused, and concept-building, and are widely recommended by educators. G.R. Bathla Group is committed to supporting student success by providing high-quality, trusted academic content that meets evolving curriculum and examination standards.
Role Description This is a full-time, on-site Sales Manager role based in Meerut, India. The Sales Manager will lead and manage the sales team, set and monitor sales targets, and drive revenue growth for school and competitive exam publishing segments. Responsibilities include developing and implementing sales strategies, building and maintaining relationships with schools, coaching institutes, distributors, and retailers, and conducting regular market visits to understand customer needs and competitive activity. The role involves coordinating closely with marketing and editorial teams to support new product launches, planning promotional campaigns, and collecting feedback from educators and students to inform future offerings. The Sales Manager will also prepare sales forecasts and reports, manage key accounts, oversee territory performance, and ensure efficient execution of sales operations.
Qualifications
Proven experience in sales management, preferably in publishing, education, or FMCG sectors, with a track record of achieving or exceeding sales targets.
Strong skills in team leadership, performance management, and mentoring, with the ability to motivate and guide sales representatives across territories.
Excellent communication, negotiation, and relationship-building skills to engage effectively with schools, coaching institutes, distributors, retailers, and internal stakeholders.
Ability to develop and execute sales strategies, analyze market trends, and use data-driven insights for forecasting and territory planning.
Solid organizational and time-management skills, including experience with field sales operations, route planning, and reporting.
Comfort with using productivity tools and basic CRM or sales tracking systems to manage pipelines and monitor performance.
Bachelor’s degree in Business, Marketing, or a related field; an advanced degree or relevant certifications in sales or marketing is an advantage.
Knowledge of the Indian education ecosystem, school boards, and competitive exam segments (e.g., JEE, NEET) is highly beneficial.
Willingness to travel regularly within assigned regions and adapt to a fast-paced, goal-oriented environment.

Work arrangement
No