Social Media Executive

Social Media Executive
Experience: Minimum 1 Year
Job Type: Full-Time
We’re looking for a creative and proactive Social Media Executive who understands social media, especially Instagram, and can turn ideas, trends and brand research into engaging content.
Responsibilities
Research brands, competitors, audiences and social media trends.
Come up with creative ideas for reels, carousels, statics and stories.
Assist in planning monthly content calendars.
Write captions, hooks and basic content briefs.
Track Instagram trends, trending formats and content styles.
Understand basic Instagram insights such as reach, engagement and performance.
Coordinate with designers and video editors for content execution.
Use AI tools for research, ideation, copy and creative support.
Support day-to-day posting and social media management.
Requirements
Minimum 1 year of experience in social media.
Good understanding of Instagram and how content performs.
Strong research and creative thinking skills.
Basic analytical skills to understand content performance.
Ability to understand a brand’s tone, audience and positioning.
Comfortable using ChatGPT and Claude.
Familiarity with AI tools for video generation and creative design.
Basic knowledge of Canva, CapCut or similar tools.
Good communication, organisation and time-management skills.
We’re Looking For Someone Who
Can research before creating, think beyond generic ideas, spot trends early and use AI tools smartly to make content better and faster.

Work arrangement
Yes