Digital Product Manager

Senior Manager/AGM - Digital Product Manager - Healthcare
Own the end-to-end digital consumer experience across all customer-facing digital assets
including the Brand's Mobile App, Website, WhatsApp, Patient Portal and future digital
channels.
Incumbent will be the Business Product Owner translating customer needs into digital products
while working closely with cross function for increasing digital adoption, improving customer
experience, driving self-service, and maximizing business outcomes through seamless digital
journeys.
Role & Responsibilities :
Digital Consumer Journey Ownership :
- Design and continuously improve the end-to-end patient journey across all digital touchpoints.
- Identify drop-offs and redesign journeys to improve conversion and customer satisfaction.
- Will be responsible for Product vision, Feature prioritization, Business requirement
documentation, User stories, Sprint prioritization and Product adoption.
Increase Digital Adoption :
- Drive higher adoption of digital channels through First-time digital registrations, App
downloads, Website usage, WhatsApp transactions, Digital report downloads, Digital payment
adoption, Online booking penetration, Repeat digital bookings.
- Work with Marketing and CRM teams to increase activation and engagement across customer
cohorts.
Customer Experience & UX :
- Champion a consumer-first mindset by Conducting customer research, Journey mapping,
usability testing, Heatmap analysis, Session recordings, Customer interviews.
- Partner with UI/UX designers to simplify digital experiences.
Data & Analytics :
- Use analytics to identify friction points and launch experiments to optimize Conversion Funnel.
- Track and improve App installs, Digital booking %, Conversion rates, digital NPS, App ratings,
digital revenue and feature adoption.
- Identify opportunities to leverage AI across digital channels.
Stakeholder Leadership & Influence :
- Influence without authority across Technology, CX, Loyalty, Finance, Commercial, Operations,
Marketing, Procurement, Legal and external partners.
What We Are Looking For :
- Experience : 10- 12 Yrs.
- Qualification Background : B Tech along with MBA from a premier business school.
- Prior Experience/Background : 5+ years in Product Management, 2+ years leading products,
proven ownership of large-scale consumer platforms and experience driving measurable
commercial outcomes.
- Preferred Industry : Travel, Banking, BFSI, Airline, Retail, Hospitality, E-commerce, Consumer
Internet, Fintech, HealthTech
Email: parth.mitra@unisoninternational.net
9871101317

Work arrangement
No