Traffic Manager

Traffic Manager – By Road Department
Company: Shree Shipping Services Private Limited (SSSPL)
Department: Road Transportation / Traffic
Proposed Salary: ₹18,000–₹20,000 per month
Incentive: Additional performance-based incentives for new customer acquisition
Reporting To: By Road Business Head / Operations Head
Location: As per business requirement
1. Job Objective
To manage daily road transportation operations, maintain an updated vehicle and customer tracker, coordinate with transporters and customers, ensure timely execution of consignments, and actively acquire new customers to generate additional business for the By Road Department.
The role combines operational tracking, customer coordination, business development, and revenue generation.
2. Key Responsibilities
A. Traffic Management & Tracking
Maintain and update the daily traffic tracker covering all consignments, including vehicle placement, reporting, loading, dispatch, transit status, delivery, and Proof of Delivery (POD).
Coordinate with transporters, vehicle owners, drivers, and customers to ensure timely vehicle placement and delivery.
Track vehicle movement and proactively identify delays, route deviations, breakdowns, and other operational issues.
Maintain records of freight rates, vehicle availability, transporter details, customer requirements, and pending consignments.
Follow up for PODs, delivery confirmations, and closure of completed consignments.
Prepare daily MIS reports highlighting pending vehicles, delayed deliveries, completed trips, and exceptions.
Ensure accurate documentation and timely updating of all operational data.
B. New Customer Acquisition & Business Development
Identify and approach potential customers requiring road transportation, FTL, PTL, and other applicable logistics services.
Generate leads through telephone calls, email, referrals, online research, and market mapping.
Contact manufacturers, traders, distributors, exporters, and other businesses with road transportation requirements.
Understand customer requirements, collect shipment details, and coordinate internally to provide competitive freight quotations.
Follow up on quotations and convert qualified leads into active customers.
Maintain a customer acquisition tracker covering leads generated, calls made, quotations submitted, follow-ups, and confirmed business.
Develop and maintain relationships with new customers to generate repeat business.
Coordinate with the operations team to ensure smooth execution of newly acquired business.
C. Customer & Transporter Coordination
Act as a coordination point between customers, transporters, drivers, and internal operations teams.
Provide timely shipment updates and resolve routine customer queries.
Support freight negotiation and vehicle sourcing in coordination with the reporting manager.
Escalate service issues, delivery delays, and customer complaints promptly.
Maintain professional communication and build long-term business relationships.
D. Reporting & Documentation
Submit daily traffic and customer acquisition reports.
Maintain accurate customer, transporter, lead, quotation, and shipment databases.
Track outstanding PODs and pending operational documentation.
Support the preparation of monthly performance reports covering operational efficiency and new business generated.
3. Key Performance Indicators (KPIs)
KPIProposed TargetTraffic tracker accuracy98% or aboveDaily tracker updates100% of active consignmentsShipment status reportingTimely updates as per company processPOD follow-up100% of delivered consignments trackedNew qualified leads40–60 per monthCustomer outreach15–20 calls per working dayQuotations generatedMinimum 10–15 per month, subject to lead qualityNew customers acquired2–3 active customers per monthRepeat businessTrack and develop recurring business from acquired customersCustomer serviceTimely response and escalation of issues
The targets above are proposed starting benchmarks and may be revised based on business volume, lead quality, and market conditions.
4. Salary & Incentive Structure
Fixed Salary: ₹18,000–₹20,000 per month.
Additional Incentive: Performance-linked incentive for new customer acquisition and business generation, over and above the fixed salary.
5. Qualifications & Experience
Graduate in any discipline; candidates with logistics or supply chain qualifications preferred.
Approximately 1–3 years of experience in road transportation, freight forwarding, traffic operations, logistics coordination, or sales support.
Freshers with strong communication and business development skills may also be considered.
Basic knowledge of road freight, FTL/PTL, transporter coordination, and shipment documentation is desirable.
Working knowledge of MS Excel, email, and online tracking tools.
6. Required Skills
Strong follow-up and coordination skills.
Good telephone communication and customer handling.
Ability to maintain accurate trackers and prepare MIS reports.
Customer acquisition, lead generation, and negotiation skills.
Problem-solving ability and attention to detail.
Target-oriented approach with a focus on operational discipline and revenue generation.
7. Expected Outcomes
Within the first 90 days, the candidate should be able to:
Independently maintain the daily traffic tracker and provide accurate shipment visibility.
Establish a structured database of prospective road transport customers.
Generate a consistent pipeline of qualified leads and quotations.
Convert initial prospects into paying customers.
Demonstrate measurable contribution to new business generation while maintaining operational accuracy.
8. Ideal Candidate Profile
A proactive and commercially minded logistics professional who can efficiently manage daily road traffic operations while actively identifying and converting new business opportunities. The candidate must demonstrate strong follow-up discipline, ownership, customer service orientation, and a clear focus on generating profitable business for SSSPL.

Work arrangement
No