PPC Google Ads Manager

Blown Glass Collective Inc designs and sells completely custom hand blown glass chandeliers starting at $25,000 USD and scaling up rapidly from there for affluent residences. Clients cannot buy online; our conversion metric is a high-net-worth lead filling out a simple contact form or calling us directly.
We are ONLY looking for a Freelancer. If you use white-labeling, fulfillment enrichment, or sub contract your work please do not apply. We have zero interest in standard e-commerce managers, or "set-and-forget" automation watchers. If your strategy is to turn on Performance Max and look at it once a month, please do not apply. We are looking for a proactive, independent contractor who actively hunts for ROI and protects our ad spend like it’s their own money.
Please understand we have no intention to sound harsh, we are not a “start-up” and have years of data in your account. We simply want to find a qualified individual to work with who understands our business and can deliver on their responsibilities managing our account.
What You Will Be Doing:
• Long-Tail Keyword Dominance: You must manually research and structure tightly themed exact/phrase match ad groups targeting ultra-wealthy homeowners - (HNI).
• Aggressive Negative Keyword Management: Because our clicks are highly competitive, you will be expected to monitor search term reports daily to strip out terms containing "cheap", "diy", "repair", "clearance", "wayfair", etc.
• Audience Layering: Actively restricting and bidding up on ultra-high-net-worth geo-demographics (e.g., top 10% income tiers in affluent ZIP codes). We advertise exclusively in the USA in limited States due to historical sales data.
• Weekly Action Logs: Instead of passive monthly graph PowerPoint presentations, you will provide a thrice weekly bulleted breakdown of what you actively changed inside the account to improve lead quality, not just lead volume and what you are planning moving forward.
Requirements:
• Proven experience in High-Ticket/Luxury Product Lead Generation (not basic Shopify stores).
• Deep mastery of manual bidding or controlled portfolio bidding for low-volume, high-value conversion funnels.
• Absolute fluency in GTM, GA4, & Server-Side Tracking to ensure offline lead tracking is flawlessly tied back to specific keywords.
• Absolute fluency in proper English to ensure complete and total understanding of our brand, our clients, and their intent including exceptional written and spoken English with the ability to explain analytical data clearly to us.
APPLICATION RULES :
To ensure you have read our entire posting, please set the title of your Application Email with "Your Name - Hunting for High Net Worth Clients”
In your proposal, please answer the following questions:
1. What are some of the highest ticket products you have generated leads for, and what long-tail keywords did you target for them? How long did it take you to optimize the campaign to be profitable and begin generating high value leads? (Real Estate not included)
2. Tell us about a time you identified a significant budget leak in an account and how you proactively fixed it before the client noticed.
3. Hourly/Weekly Compensation you are seeking. Number of hours you project for the project to be properly maintained on a weekly basis.
4. Anything further you would like to share about yourself to make the case for your hiring.
5. Non-Disclosure Agreement. Due to the nature of our business dealing with the contact information for high net income clients, privacy is very important for them and us, so an NDA will be required.
6. No Subcontracting / Non-Assignment Clause. Any freelancer is hired for their unique personal skills and cannot subcontract, delegate, or assign any portion of the ad campaign management to another person or agency without our prior written approval.
Please email your proposal to CaSandra Azmann at: cas@BlownGlassCollective.com to be considered for the position.
Candidates who meet our criteria will be invited to have a short video interview to see if we mesh well together. After that, to respect everybody’s time, NO more than 3 canidates will be invited to audit our current Google Ads Account and have another video call to discuss their report.
Thank you in advance for your time, we hope to find a new long-term addition to our team! 😊

Work arrangement
Yes