Digital Marketing Associate

Role
Own Unnathi Partners' marketing initiatives. Work directly with the founder and build with autonomy.
Primary Focus (Owned)
LinkedIn
Create content aligned with the firm's content calendar
Review drafts with founder/client service team for approval
Manage posting and distribution
Targeted DMs to prospective clients
Track growth metrics like engagements, connections, DMs etc.
Email Newsletter — Brevo
Preparation of periodic update emails and newsletters
Preparation of specialised outreach emails to different sets of clients
Repurpose LinkedIn posts, YouTube videos, and website blog articles into email campaigns
Manage scheduling of email newsletter and distribution
Track growth metrics like open rate, unsubscribes, clicks etc.
Coordination Only
Website (SEO agency executes)
Create content aligned with the firm's content calendar
Review drafts with founder/client service team for approval
Brief the agency on updates to website; relay founder's inputs
Review monthly traffic/SEO reports from agency and flag content gaps or opportunities to founder
YouTube (shoot person + editor execute)
Prepare video scripts in collaboration with the founder, informed by topics prospects are likely searching for
Coordinate shoot scheduling and logistics between founder, shoot person, and editor
Review edited videos and share comments for revision
Manage posting and distribution
Track views, watch time, and subscriber growth; flag underperforming formats to founder
Webinars (execution owned by founder/tax team)
Coordinate monthly topic scheduling with founder and client service team
Manage registration page setup, reminder sequences, and post-webinar follow-up emails
Track registrations vs. attendance; flag engaged attendees to founder for follow-up
Repurpose recordings into clipped content for YouTube, LinkedIn, and email, in coordination with the YouTube editor
How This Role Grows
This role expands into business development once LinkedIn and the newsletter give the firm something to point prospects to.
Who We Are Looking For
Qualifications
Graduate in any discipline
1–2 years of experience in digital marketing is mandatory
Prior experience in a professional service, B2B, or consulting firm is a strong advantage
Skills
Hands-on with LinkedIn content creation and community building
Working knowledge of Brevo or similar CRM/email marketing tools
Comfortable using AI tools for content drafting and design
Strong written communication
Attitude
Ownership mindset — you don't wait to be told; you track, follow up, and close loops
Feedback-oriented — you treat every post and email as something to learn from
Adaptable — this firm is growing, and the role will grow with it
Location & Schedule
Location: Sahakar Nagar, North Bangalore (near Phoenix Mall of Asia)
Hybrid role; work-from-home option may be considered for suitable candidates after initial 3 months
Working Days: Monday to Saturday, 9:30 AM – 6:30 PM
Off Days: 2nd and 4th Saturdays
Compensation & Benefits
CTC: INR 2.4 lakhs per annum to INR 3.84 lakhs per annum
Deductions: No PF/ESI — full salary in hand (less ₹300 professional tax)
Holidays: 12 paid holidays per year
Leaves: 12 leave days per year
Insurance: Individual health and accident cover, upon completion of probation

Work arrangement
No