Marketing Data Scientist

Title: Marketing Data Scientist
Location: Remote - (EST required)
Duration: 6+ month contract.
Interview Mode : Phone + Video
Job Description
Position Overview
We are looking for a Marketing Data Scientist to support data-driven marketing initiatives across digital channels. This individual will analyze campaign results, evaluate customer behavior, measure marketing effectiveness, and provide insights to improve customer engagement, acquisition, and retention.
The ideal candidate has strong analytical and SQL skills, practical experience with email marketing data and campaign experimentation, and the ability to translate complex findings into clear business recommendations.
Key Responsibilities
Analyze digital and email marketing campaigns to measure performance and identify optimization opportunities.
Evaluate email campaign metrics, customer engagement, conversions, and overall marketing effectiveness.
Design and analyze A/B tests to assess campaign strategies, messaging, and promotional offers.
Perform customer segmentation and audience analysis to support targeted marketing initiatives.
Analyze customer acquisition, retention, and behavioral trends to identify opportunities for improvement.
Use SQL to extract, manipulate, and analyze marketing and customer data.
Develop campaign reports, dashboards, and presentations for business stakeholders.
Communicate findings and actionable recommendations to marketing teams and leadership.
Support data-driven decisions related to campaign optimization and marketing investment.
Required Qualifications
3 5+ years of experience in marketing analytics, customer analytics, CRM analytics, or campaign analytics.
Strong hands-on SQL skills.
Experience analyzing email marketing and digital campaign performance.
Practical knowledge of A/B testing and campaign measurement.
Experience with customer segmentation, audience targeting, and customer behavior analysis.
Understanding of customer acquisition, retention, and marketing performance metrics.
Strong business acumen, analytical thinking, and communication skills.
Ability to present analytical findings and translate data into actionable recommendations.
Preferred Qualifications
Experience with marketing analytics and campaign measurement platforms.
Familiarity with Tableau or other data visualization tools.
Exposure to Python, cloud data platforms, or large-scale data environments.
Knowledge of customer journey analytics, uplift modeling, or causal inference.
Work Environment
This is a fully remote opportunity requiring collaboration during Eastern Time business hours. The role involves regular interaction with marketing and business stakeholders in a collaborative, results-oriented environment.

Work arrangement
Yes